Market Insights Consumer Food Spreads & Sweeteners

Spreads - Brazil

Brazil

Revenue in the Spreads market amounts to €1,006.00m in 2024. The market is expected to grow annually by 5.52% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €4.62 are generated in 2024.
In the Spreads market, volume is expected to amount to 407.20m kg by 2029. The Spreads market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Spreads market is expected to amount to 1.7kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Spreads market in Brazil has been experiencing minimal growth due to various factors such as low consumer awareness, limited distribution channels, and competition from traditional spreads like butter and margarine. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter also contribute to this slow growth rate. However, with increasing health consciousness and the convenience offered by online shopping, the Spreads market is expected to see a gradual rise in demand.

Customer preferences: As health and wellness become increasingly important in Brazil, consumers are turning to natural and organic spreads as a healthier alternative to traditional spreads. There is also a growing preference for spreads made with locally-sourced ingredients, reflecting a desire for sustainability and supporting local producers. This shift towards natural and sustainable options is also seen in the growing demand for alternative sweeteners such as honey and maple syrup, as consumers become more health-conscious and seek out healthier options for their sweet cravings.

Trends in the market: In Brazil, the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for natural and organic products. This trend can be attributed to the growing health consciousness among consumers and their preference for clean and sustainable food options. As a result, there has been an increase in the availability of healthier spreads and sweeteners, such as honey and coconut sugar. This trend is expected to continue as consumers become more informed about the benefits of natural and organic ingredients. Industry stakeholders should focus on developing and promoting these products to cater to the changing consumer preferences and gain a competitive edge in the market.

Local special circumstances: In Brazil, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's rich agricultural industry, as well as its diverse cultural influences. The country's love for sweet treats and desserts has created a high demand for spreads and sweeteners, particularly in urban areas. Additionally, the government's push for healthier food options has led to the popularity of natural and organic spreads and sweeteners. This unique combination of factors has created a dynamic market with a wide range of products and brands catering to different consumer preferences.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Brazil is heavily influenced by macroeconomic factors such as the country's economic stability, consumer spending power, and government policies. Brazil's growing economy and increasing disposable income have resulted in a higher demand for convenient and indulgent food products, leading to the growth of the Spreads Market. Additionally, favorable government policies and investments in the food industry have created a conducive environment for market growth. However, fluctuating commodity prices and inflation rates, along with the impact of global economic trends, can affect the market's performance. Moreover, the increasing health consciousness among consumers and government regulations promoting healthier food options may also impact the growth of the Spreads Market in Brazil.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.