Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Brazil

Brazil

In 2024, the revenue generated in the Lawn & Garden market in Brazil amounts to €2.30bn.
The market is projected to experience an annual growth rate of 2.00% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, with €122bn in 2024.
Concerning the total population, per person revenues of €10.57 are expected to be generated in Brazil in 2024.
The demand for sustainable and eco-friendly gardening products is growing rapidly in Brazil, as more consumers prioritize environmental consciousness in their lawn and garden care.

Key regions: Germany, Nigeria, Brazil, India, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The DIY & Hardware Store market in Brazil is facing minimal growth due to factors like low consumer spending and increasing competition. Despite this, the Lawn & Garden market segment is seeing a surge in digital technologies and online services adoption, driven by rising awareness of health and convenience.

Customer preferences: As urbanization and apartment living continue to rise in Brazil, there has been a noticeable shift towards compact and space-saving lawn and garden products. This is driven by changing lifestyles and the need for practical gardening solutions in limited outdoor spaces. Additionally, there is a growing interest in eco-friendly and sustainable gardening, with consumers showing a preference for natural and organic gardening products. This trend is influenced by an increasing awareness of environmental issues and a desire to reduce the use of harmful chemicals in gardening practices.

Trends in the market: In Brazil, the Lawn & Garden Market within the DIY & Hardware Store Market has seen a surge in demand for eco-friendly and sustainable products, as consumers become more environmentally conscious. This trend is expected to continue, with a focus on organic fertilizers, natural pest control, and eco-friendly tools. As such, industry stakeholders are investing in R&D to develop these products and cater to this growing market. Additionally, there is a trend towards urban gardening, with more people living in cities and seeking ways to grow their own food. This presents opportunities for retailers to provide small-space gardening solutions and for manufacturers to develop compact, high-yield gardening products.

Local special circumstances: In Brazil, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's tropical climate and diverse flora. This has led to a high demand for specialized gardening tools and equipment, as well as a wide range of plant varieties. Additionally, Brazil's strong cultural traditions surrounding outdoor living and leisure also play a significant role in shaping the market. Furthermore, government regulations on pesticide use and environmental sustainability have led to the rise of organic and eco-friendly options in the market.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Brazil is impacted by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. A strong economy and stable political climate can lead to higher consumer confidence, resulting in increased spending on home improvement and gardening projects. Additionally, favorable fiscal policies and investments in infrastructure can create a conducive environment for the growth of the market. On the other hand, economic downturns and changes in government policies can have a negative impact on the market, leading to a decrease in consumer spending. Moreover, factors such as inflation, exchange rates, and unemployment rates can also affect the purchasing power of consumers, thereby influencing the demand for lawn and garden products.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.