Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Germany

Germany

In Germany, the revenue in the Lawn & Garden market is forecasted to reach €12.62bn in 2024.
This market segment is expected to grow annually by 1.83% (CAGR 2024-2029).
When compared globally, the highest revenue is generated in the United States, with €123bn in 2024.
On a per person basis, revenues of €151.50 are generated in Germany in 2024.
The rise in popularity of urban gardening in Germany has led to a surge in demand for innovative and space-saving lawn and garden products.

Key regions: Germany, Nigeria, Brazil, India, China

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Analyst Opinion

The Lawn & Garden market in the DIY & Hardware Store market in Germany is experiencing negligible growth, impacted by factors such as limited consumer spending, seasonal fluctuations, and saturation in the market. Online services and consumer awareness can potentially drive growth in the future.

Customer preferences: The Lawn & Garden Market within the DIY & Hardware Store Market in Germany is seeing a rise in demand for sustainable and environmentally-friendly products. This is driven by a growing awareness of the impact of gardening practices on the environment and a desire for more eco-friendly options. Additionally, there is a trend towards DIY gardening projects as a form of relaxation and a way to connect with nature, especially among urban dwellers. This has led to an increase in sales of gardening tools and supplies, as well as a shift towards organic and natural gardening methods.

Trends in the market: In Germany, there is a growing trend in the Lawn & Garden Market within the DIY & Hardware Store Market for sustainable and eco-friendly products. This includes increased demand for organic fertilizers, biodegradable gardening tools, and reusable containers for plants. This trend is driven by consumer awareness of environmental issues and a desire for more sustainable practices in gardening. Industry players are increasingly focusing on developing and promoting such products, which can provide a competitive advantage. This trend is expected to continue as consumers become more environmentally conscious and regulations on harmful chemicals in gardening products become stricter.

Local special circumstances: In Germany, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's strong emphasis on sustainability and eco-friendliness. This has led to a rise in demand for organic and green gardening products, as well as a focus on environmentally-friendly lawn maintenance. Additionally, Germany's strict regulations on chemical usage in gardening products have influenced the market, with a growing shift towards natural and organic alternatives.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Germany is influenced by macroeconomic factors such as consumer confidence, disposable income, and housing market trends. As the German economy continues to recover from the impacts of the COVID-19 pandemic, consumers are becoming more optimistic and willing to spend on home improvement and gardening projects. In addition, government fiscal policies, such as tax incentives for home renovations and investments in green infrastructure, are driving market growth. Furthermore, the rising trend of urban gardening and increased focus on sustainability are also contributing to the demand for lawn and garden products in Germany.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.