Market Insights Consumer DIY & Hardware Store

Lawn & Garden - India

India

In 2024, the revenue in the Lawn & Garden market in India amounts to INR €13.73bn.
It is projected to grow annually by 4.37% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, with a total of INR €122bn in 2024.
Considering the population figures, the per person revenue in India is INR €9.52 in 2024.
India's booming lawn and garden market is driven by a growing middle class and increasing urbanization, creating a high demand for landscaping services and gardening products.

Key regions: Germany, Nigeria, Brazil, India, China

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Analyst Opinion

The Indian Lawn & Garden market in the DIY & Hardware Store sector is experiencing minimal growth due to factors such as low demand, high costs, and limited access to technology. Despite this, growth is expected to pick up as consumers become more health-conscious and online services become more convenient.

Customer preferences: Consumers in India are increasingly embracing eco-friendly and sustainable options for their lawn and garden needs, driven by a growing awareness of the importance of environmental conservation. This has led to a rise in demand for organic gardening products and environmentally friendly lawn care solutions. Additionally, with more people spending time at home due to the COVID-19 pandemic, there has been a surge in interest in home gardening, leading to a boost in sales of DIY gardening kits and accessories. This trend is expected to continue as consumers prioritize creating a green and eco-friendly living space.

Trends in the market: In India, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a surge in demand for eco-friendly and sustainable gardening products. This trend is driven by a rising awareness about the environmental impact of traditional gardening practices. As a result, there has been a shift towards using organic fertilizers, biodegradable pots, and natural pest control methods. This trajectory is significant as it aligns with the country's push towards sustainable development and has the potential to attract a new segment of environmentally-conscious consumers. It also presents opportunities for industry stakeholders to innovate and differentiate their offerings in a competitive market. Additionally, the government's initiatives promoting urban gardening and home-grown produce further contribute to the growth and potential of this trend.

Local special circumstances: In India, the Lawn & Garden Market within the DIY & Hardware Store Market is largely influenced by the country's diverse climatic conditions and cultural traditions which have a significant impact on gardening practices. Indian households have a strong preference for DIY gardening, with many households passing down the tradition and skills from one generation to the next. Additionally, with the increasing emphasis on eco-friendly practices, there is a growing demand for organic gardening products, such as natural fertilizers and pesticides. Moreover, regulatory policies such as the ban on single-use plastics have led to the popularity of alternative gardening solutions, such as composting and rainwater harvesting. These unique factors have contributed to the dynamic growth of the Lawn & Garden Market in India.

Underlying macroeconomic factors: The growth of the Lawn & Garden Market within the DIY & Hardware Store market in India is greatly impacted by macroeconomic factors such as the country's economic growth, consumer spending, and government policies. A strong economy and increasing consumer spending are driving the demand for lawn and garden products, while favorable government policies and investments in infrastructure are creating a conducive market environment for DIY and hardware stores to expand their offerings in the lawn and garden segment. Moreover, the increasing trend of urbanization and growing awareness about sustainable practices are also contributing to the growth of this market in India. These factors, coupled with global economic trends and the overall health of the Indian economy, will continue to shape the future performance of the Lawn & Garden Market within the DIY & Hardware Store market in India.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.