Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - India

India

In India, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to €13.41bn.
It is projected to experience an annual growth rate of 1.66% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States leads the pack with a revenue of €47,340m in 2024.
Taking into account the total population, the per person revenue in India for 2024 stands at €9.30.
India's growing middle class is fueling the demand for eco-friendly paint and wallpaper options in the market.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

The Paint, Wallpaper & Supplies Market in India has been impacted by a negligible growth rate, influenced by factors such as consumer preference for DIY projects and the availability of advanced digital tools for online shopping in the DIY & Hardware Store market.

Customer preferences: With the increasing popularity of DIY and home remodeling projects, consumers in India are favoring environmentally-friendly and sustainable options for paint, wallpaper, and supplies. This trend is driven by a growing awareness of the environmental impact of traditional products and a desire for healthier living spaces. Additionally, the rise of the middle class and urbanization has led to a shift towards modern and stylish home designs, further driving demand for trendy and eco-friendly products.

Trends in the market: In India, there is a growing demand for eco-friendly and sustainable paint options as consumers become more environmentally conscious. Additionally, there is a trend towards using paint with anti-bacterial and anti-viral properties due to the current global health crisis. This presents an opportunity for industry stakeholders to tap into the growing demand for healthier and more sustainable paint options. The trajectory of these trends points towards a future where paint companies will need to innovate and adapt to meet the evolving needs of consumers. This could mean investing in research and development for more eco-friendly and health-conscious paint products. It also presents an opportunity for collaboration with hardware stores to offer a wider range of sustainable and health-focused paint options to consumers.

Local special circumstances: In India, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is influenced by the country's diverse geographical conditions and cultural preferences. The demand for eco-friendly and natural paint options is high, in line with India's traditional practices and growing environmental consciousness. Moreover, strict government regulations on the usage of lead-based paints have also boosted the demand for safer alternatives. This unique blend of factors creates a dynamic market that caters to the specific needs and values of Indian consumers.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in India is influenced by macroeconomic factors such as the country's rapid economic growth, increasing urbanization, and growing disposable income levels. These factors are driving the demand for home improvement products and increasing the market for paint, wallpaper, and supplies in India. Additionally, the government's efforts towards promoting affordable housing and the expansion of the construction and real estate sectors are also contributing to the market growth. With a growing population and increasing focus on infrastructure development, India offers significant opportunities for growth in the DIY & Hardware Store Market, specifically in the Paint, Wallpaper & Supplies segment.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.