Market Insights Consumer DIY & Hardware Store

Floor Covering - India

India

In India, the Floor Covering market generates a revenue of INR €77.14m in 2024.
It is projected to experience an annual growth rate of 2.90% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States leads the pack with a revenue of €5,496m in 2024.
In terms of per capita income, each individual in India contributes INR €0.05 to the revenue in 2024.
The demand for traditional hand-woven rugs in India's floor covering market is experiencing a resurgence due to a growing appreciation for indigenous craftsmanship.

Key regions: India, Turkey, China, Japan, Indonesia

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Analyst Opinion

The DIY & Hardware Store Market in India has a negligible growth rate due to various factors such as low consumer awareness, limited digital adoption, and lack of convenience in online services. Despite this, the Floor Covering Market is expected to experience modest growth driven by increased demand for DIY products.

Customer preferences: As the Indian economy continues to grow and urbanization accelerates, there is a growing trend towards DIY home improvement projects. This has led to an increase in demand for affordable and durable floor covering options within the DIY & Hardware Store Market. Additionally, with the increasing trend of sustainability, consumers are looking for eco-friendly and natural floor covering options, such as bamboo and cork, to align with their values. Furthermore, as Indian consumers become more health-conscious, there is also a growing preference for non-toxic and low VOC (volatile organic compounds) floor covering materials. This trend is driven by the desire for a healthier living environment and reflects a shift towards a more conscious and sustainable lifestyle.

Trends in the market: In India, the floor covering market within the DIY & Hardware Store Market is experiencing a surge in eco-friendly and sustainable flooring options. This is in response to the increasing awareness and demand for environmentally responsible products. Additionally, there is a growing trend of using do-it-yourself installation kits for floor coverings, which allows for a simpler and more cost-effective approach for consumers. Industry stakeholders must stay updated on these trends to remain competitive and meet the changing preferences of customers. The trajectory of these trends indicates a shift towards a more environmentally conscious and DIY-focused market, which could have significant implications for manufacturers, retailers, and consumers alike.

Local special circumstances: In India, the Floor Covering Market within the DIY & Hardware Store Market is heavily influenced by the country's diverse geography, with variations in climate and terrain leading to different types of flooring being in demand in different regions. Cultural differences also play a role, with traditional preferences for certain types of flooring impacting market trends. Additionally, regulations on the use of certain materials for flooring, such as environmentally-friendly options, further shape the dynamics of the market.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in India is heavily affected by macroeconomic factors such as economic policies, consumer spending, and infrastructure development. The growth of this market is closely linked to the overall health of the Indian economy, which has been experiencing steady growth over the past few years. Improvements in infrastructure and increasing consumer spending have also contributed to the growth of this market. However, the recent economic slowdown and the ongoing pandemic have caused fluctuations in the market, highlighting the significance of macroeconomic factors in shaping its performance.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.