Market Insights Consumer DIY & Hardware Store

Floor Covering - China

China

In China, the revenue generated in the Floor Covering market in 2024 is estimated to be €1.15bn.
According to projections, the market is expected to experience an annual growth rate of 2.64% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market segment, amounting to €5,496m in 2024.
In terms of per capita revenue, each person in China contributes €0.81 in 2024.
China's floor covering market is experiencing a surge in demand for luxury vinyl tiles due to their durability and affordability.

Key regions: India, Turkey, China, Japan, Indonesia

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Analyst Opinion

The Floor Covering Market in the DIY & Hardware Store Market of China has shown minimal growth, with various factors impacting this rate, such as the slow adoption of DIY projects by consumers and the increasing competition from online retailers. Despite the negligible growth, the market is expected to continue to grow due to the convenience and cost-effectiveness of DIY projects in the long run.

Customer preferences: The Chinese market for floor coverings within the DIY and hardware store sector has seen a notable shift in consumer preferences towards eco-friendly and sustainable materials. This trend is driven by growing awareness about the impact of traditional materials on the environment, as well as an increasing focus on health and wellness. Additionally, younger consumers are now more likely to prioritize aesthetics and design, resulting in a demand for a wider range of color and texture options in floor coverings.

Trends in the market: In China, the Floor Covering Market within the DIY & Hardware Store Market is experiencing a trend towards eco-friendly and sustainable flooring options. This trend is driven by government initiatives to promote green living and increasing consumer awareness of the environmental impact of their choices. As a result, there is a growing demand for products made from natural materials such as bamboo, cork, and reclaimed wood. This trend is expected to continue, as consumers become more socially and environmentally conscious, presenting opportunities for industry stakeholders to tap into this demand and differentiate themselves from competitors.

Local special circumstances: In China, the Floor Covering Market within the DIY & Hardware Store Market is heavily influenced by the country's immense population and rapid urbanization. The demand for affordable and easily accessible home improvement products is high in cities, leading to the growth of online retail channels. Additionally, due to cultural preferences for stylish and modern living spaces, there is a strong demand for trendy and high-quality flooring options. The regulatory environment also plays a role, as the government's push for sustainable building materials has driven the adoption of eco-friendly floor coverings, such as bamboo and cork.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in China is heavily influenced by macroeconomic factors such as economic policies, trade agreements, and consumer spending habits. The country's economic health and stability play a significant role in the performance of this market. China's strong economic growth in recent years has resulted in a rising middle class with higher disposable income, leading to increased demand for home renovation and improvement products. Additionally, the increasing urbanization trend in the country has also contributed to the growth of the DIY & Hardware Store Market, including the Floor Covering segment. This is due to the higher demand for new housing and home improvement projects in urban areas, where consumers have access to a wide range of DIY and hardware stores. Moreover, favorable government policies and investments in infrastructure development have further boosted the growth of the floor covering market, especially in the e-commerce sector. China's large population and rapid urbanization make it a crucial market for global players in the DIY & Hardware Store Market, and favorable macroeconomic factors will continue to support its growth in the future.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.