Market Insights Consumer DIY & Hardware Store

Floor Covering - Japan

Japan

In Japan, the revenue generated in the Floor Covering market in 2024 amounts to ¥€0.42bn.
It is projected to experience an annual growth rate of 3.13% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States leads the market with revenue of €5,554m in 2024.
Taking into account the total population, per person revenues of ¥€3.43 are generated in 2024.
The demand for traditional tatami mats in Japan's floor covering market remains strong, reflecting the country's cultural appreciation for natural materials and minimalist design.

Key regions: India, Turkey, China, Japan, Indonesia

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Analyst Opinion

The DIY & Hardware Store Market in Japan is experiencing steady growth, influenced by the convenience of online shopping and increasing awareness of home maintenance. However, this growth rate is negligible due to the highly saturated market and economic uncertainty.

Customer preferences: With the rising popularity of DIY home renovation projects, consumers in Japan are showing a growing preference for easy-to-install, functional and durable floor covering options. This is driven by an increasing number of young, tech-savvy homeowners who value convenience and efficiency. Another emerging trend is the shift towards eco-friendly and sustainable materials, as more consumers prioritize environmental consciousness in their purchasing decisions. Additionally, there is a growing demand for personalized and unique floor covering options, influenced by Japan's culture of craftsmanship and attention to detail.

Trends in the market: In Japan, the Floor Covering Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable materials. This trend is driven by increasing consumer awareness and demand for environmentally friendly products. As a result, manufacturers are developing new flooring materials made from recycled or natural materials. This trend is expected to continue, with a focus on reducing carbon footprint and promoting a healthier lifestyle. This presents opportunities for industry stakeholders to differentiate themselves and cater to the growing demand for sustainable flooring options.

Local special circumstances: In Japan, the Floor Covering Market within the DIY & Hardware Store Market is shaped by the country's unique cultural and regulatory factors. Traditional Japanese tatami mats are still widely used, making it challenging for new floor covering products to gain traction in the market. Additionally, strict zoning regulations and building codes also impact the types of floor coverings that can be used in different regions. These factors contribute to a slower adoption of modern floor covering products in Japan compared to other markets.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Japan is largely influenced by macroeconomic factors such as the overall strength of the Japanese economy, fiscal policies implemented by the government, and global economic trends. A robust economy and favorable fiscal policies can lead to increased consumer spending and demand for home improvement products, including floor coverings. Furthermore, national economic health can impact consumer confidence and their willingness to invest in home renovations, which can affect the performance of the floor covering market. Additionally, global economic trends, such as economic downturns or fluctuations in exchange rates, can also have a significant impact on the demand for floor coverings within the DIY & Hardware Store Market in Japan.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.