Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Germany

Germany

In Germany, the revenue generated in the Paint, Wallpaper & Supplies market in 2024 amounts to €2.01bn.
It is projected that the market will experience an annual growth rate of 2.46% (CAGR 2024-2029).
When comparing the revenue on a global scale, in the United States leads the way with a total revenue of €47,340m in 2024.
In terms of per person revenues, in Germany generates €24.14 per person in 2024.
Germany's paint market is experiencing a surge in demand for eco-friendly and sustainable paint products, driven by increasing consumer awareness and government regulations.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

The Paint, Wallpaper & Supplies Market in Germany is facing negligible growth due to factors such as low consumer interest in DIY projects and high competition from online retailers. Despite this, the market is expected to experience modest growth in the coming years.

Customer preferences: With rising environmental awareness and a preference for sustainable solutions, consumers in Germany are increasingly gravitating towards eco-friendly and non-toxic paint and wallpaper options. This trend is also fueled by the growing DIY culture and a desire for personalized home decor. Additionally, there is a growing demand for innovative and easy-to-use painting and wallpaper supplies, as consumers look for simplified and efficient DIY options.

Trends in the market: In Germany, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing an increase in demand for environmentally friendly products. This trend is being driven by rising consumer awareness of sustainability and the harmful effects of traditional paints and coatings. To keep up with this trend, companies are investing in research and development of eco-friendly products. This shift towards sustainability is not only significant for the environment but also has potential implications for industry stakeholders, as companies that can provide sustainable options may gain a competitive advantage in the market. Additionally, with the increasing emphasis on sustainability in building materials, the market for eco-friendly paints and coatings is expected to continue its upward trajectory in the coming years.

Local special circumstances: In Germany, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is strongly influenced by the country's strict environmental regulations. This has led to a focus on eco-friendly and sustainable products in the market. Additionally, the DIY culture is deeply ingrained in German society, resulting in a strong demand for high-quality and reliable products. Furthermore, with a strong emphasis on home renovation and improvement, German consumers prioritize durability and longevity in their paint and wallpaper purchases.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Germany is heavily influenced by macroeconomic factors such as consumer spending, employment rates, and housing market performance. As one of Europe's largest and strongest economies, Germany's stable economic growth, low unemployment rates, and high consumer confidence have a positive impact on the demand for home improvement and DIY products. Additionally, government initiatives for urban development and housing renovations have further boosted the demand for paint, wallpaper, and supplies, making Germany a lucrative market for players in this industry.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.