Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Turkey

Turkey

In Turkey, the revenue in the Paint, Wallpaper & Supplies market reached a substantial amount of €2.53bn in 2024.
It is projected to experience a steady annual growth rate of 3.81% (CAGR 2024-2029).
When compared globally, in the United States stands as the leading contributor, generating a remarkable revenue of €47,340m in 2024.
Taking into account the total population figures, the per person revenue in Turkey for the Paint, Wallpaper & Supplies market is estimated at €29.34 in 2024.
The demand for eco-friendly paint and wallpaper options is on the rise in Turkey, driven by increasing environmental awareness among consumers.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

The Paint, Wallpaper & Supplies Market in Turkey is experiencing minimal growth, primarily due to a decline in consumer spending on home improvement. This is likely caused by economic uncertainty and the rise of DIY culture, leading to a decrease in demand for professional painting and decorating services. However, online sales of paint and wallpaper are seeing slight growth, as consumers seek convenience and cost savings.

Customer preferences: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has seen a rise in demand for eco-friendly and sustainable products. This trend is driven by growing consumer awareness and concerns about environmental impact. Additionally, the DIY culture is gaining traction among younger demographics, as they opt for unique and personalized home improvement solutions. The use of social media and online platforms for inspiration and tutorials has also contributed to the growth of this market.

Trends in the market: In Turkey, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a rise in online sales and home delivery services. This allows customers to easily purchase their desired products from the comfort of their own homes. Additionally, there is a growing trend of eco-friendly and sustainable products in the market, driven by increasing consumer awareness and demand for environmentally friendly options. These trends are expected to continue and shape the future of the industry, with a focus on convenience and sustainability being key factors for success. This has potential implications for industry stakeholders, who must adapt to these trends and cater to the evolving preferences of consumers in order to remain competitive.

Local special circumstances: In Turkey, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market market is heavily influenced by the country's rich history and culture. Traditional design and decor styles are still favored by many consumers, resulting in a demand for more traditional paint and wallpaper options. Additionally, Turkey's geographical location makes it susceptible to harsh weather conditions, leading to a market demand for products that can withstand these elements. The country's regulatory environment also plays a role, as there are strict safety and quality standards that must be met for products to be sold in the market. These factors contribute to the unique dynamics of the Paint, Wallpaper & Supplies Market in Turkey.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Turkey is affected by macroeconomic factors such as the country's economic growth, fiscal policies, and global economic trends. Turkey's strong economic growth and stable fiscal policies have contributed to the growth of the market, as consumers have more disposable income to spend on home improvement projects. In addition, global economic trends, such as the increasing demand for DIY projects, have also positively influenced market growth. However, factors such as inflation and currency fluctuations can impact market performance negatively. Furthermore, government initiatives to promote the development of the DIY & Hardware Store Market and investments in infrastructure development are expected to further bolster market growth in Turkey.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.