Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Turkey

Turkey

The revenue generated in the Lawn & Garden market in Turkey is estimated to reach €5.25bn in 2024.
It is projected to experience an annual growth rate of 2.74% (CAGR 2024-2029).
When compared to global figures, in the United States leads with a revenue of €123bn in 2024.
On a per capita basis, each person in Turkey is expected to generate revenues of €60.83 in 2024.
The demand for eco-friendly and water-efficient gardening tools and products is rapidly increasing in Turkey.

Key regions: Germany, Nigeria, Brazil, India, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The DIY & Hardware Store Market in Turkey is seeing a slight increase in the Lawn & Garden segment, driven by consumer interest in DIY projects and convenience of online shopping. However, the market is experiencing negligible growth due to economic challenges and limited disposable income.

Customer preferences: As the trend towards sustainable living continues to gain momentum, consumers in the Lawn & Garden Market within the DIY & Hardware Store Market are increasingly seeking eco-friendly and organic gardening products. This shift in consumer preferences is driven by a growing awareness of the negative environmental impacts of traditional gardening practices. Additionally, there is a growing interest in urban gardening, especially among younger demographics, leading to a rise in demand for compact and space-saving gardening solutions. This shift in lifestyle factors is also influencing the types of products that consumers are purchasing in the market, with a focus on multi-functional and versatile gardening tools and equipment.

Trends in the market: In Turkey, the Lawn & Garden market within the DIY & Hardware Store Market is seeing a rise in eco-friendly and sustainable gardening practices. This trend is driven by the increasing awareness of the environmental impact of traditional gardening methods and the growing interest in organic and natural products. As a result, there is a rising demand for products such as organic fertilizers, compost bins, and rainwater harvesting systems. This trend is expected to continue as consumers become more environmentally conscious and seek out products that align with their values. Industry stakeholders should take note of this trend and consider incorporating eco-friendly options into their product offerings to stay competitive in the market.

Local special circumstances: In Turkey, the Lawn & Garden Market within the DIY & Hardware Store Market is influenced by the country's diverse climate and terrain, including the Mediterranean, Black Sea, and Aegean regions. This results in unique gardening needs and preferences across different regions. Additionally, cultural traditions and practices, such as the importance of outdoor living and entertaining, also shape the market. Regulatory factors, such as import restrictions and environmental regulations, also impact product availability and pricing. These factors contribute to the constantly evolving dynamics of the market in Turkey.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Turkey is influenced by macroeconomic factors such as economic stability, consumer confidence, and government spending. Turkey's strong economic growth and stable political environment have contributed to a growing consumer base with higher purchasing power, driving demand for lawn and garden products. Additionally, government policies promoting domestic production and investments in infrastructure have further fueled market growth. However, currency fluctuations and trade tensions with other countries may impact the market in the future. Furthermore, the increasing trend of urbanization and the growing awareness of environmental sustainability are also driving the demand for innovative and eco-friendly lawn and garden solutions.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.