Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Hong Kong

Hong Kong

Revenue in the Breakfast Cereals market amounts to €199.40m in 2024. The market is expected to grow annually by 4.25% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €26.60 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 28.07m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.9% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 3.5kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

The Breakfast Cereals market in the Bread & Cereal Products market within The Food market in Hong Kong is experiencing minimal growth due to factors such as limited consumer demand and competition from traditional breakfast options. The market's slow growth rate is impacted by a preference for traditional breakfast options and the high cost of imported cereals.

Customer preferences: Consumers in Hong Kong are becoming more health-conscious and are seeking out breakfast cereals that offer nutritional benefits, such as high protein or fiber content. This trend is driven by the growing awareness of the importance of a balanced diet and the desire for convenient and quick breakfast options. Additionally, with the increasing number of dual-income households, there is a higher demand for on-the-go breakfast solutions, leading to the popularity of single-serve and portable cereal options.

Trends in the market: In Hong Kong, the Breakfast Cereals market is experiencing a surge in demand for healthier and more nutritious options. This trend is driven by increasing consumer awareness of the importance of a balanced diet and the desire for convenient and time-saving breakfast options. Additionally, there is a growing preference for plant-based and organic products among health-conscious consumers. This shift towards healthier choices is expected to continue, leading to potential growth opportunities for industry players who can cater to these evolving consumer preferences. Furthermore, with the rise of e-commerce and online shopping, there is a potential for the Breakfast Cereals market to expand its reach and tap into a wider consumer base.

Local special circumstances: In Hong Kong, the Breakfast Cereals market is heavily influenced by its status as a major international financial center and the high purchasing power of its residents. This has resulted in a demand for premium and healthy breakfast options, leading to the popularity of imported and organic cereals. Additionally, the city's fast-paced lifestyle has also fueled the growth of on-the-go breakfast options, such as cereal bars and single-serve packets. Moreover, the strict food safety regulations in Hong Kong have also played a significant role in shaping the market, with consumers placing high importance on product quality and food labeling.

Underlying macroeconomic factors: The Breakfast Cereals Market in Hong Kong is greatly impacted by macroeconomic factors such as the country's economic growth, consumer spending power, and government policies. Hong Kong's strong economic growth and high per capita income make it an attractive market for breakfast cereal manufacturers. Additionally, the government's pro-business policies and investment in infrastructure have created a favorable market environment for the food industry. However, the rising cost of living and increasing health consciousness among consumers have also led to a shift towards healthier and more expensive breakfast options, posing a challenge for breakfast cereal companies. Moreover, the ongoing trade tensions between China and the US may also affect the import and export of raw materials and finished products, further impacting the market's performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.