Market Insights Consumer Food Oils & Fats

Butter - Hong Kong

Hong Kong

Revenue in the Butter market amounts to €20.92m in 2024. The market is expected to grow annually by 4.30% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €2.79 are generated in 2024.
In the Butter market, volume is expected to amount to 2.14m kg by 2029. The Butter market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Butter market is expected to amount to 0.27kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats segment in Hong Kong has seen minimal growth, influenced by factors such as shifting consumer preferences towards healthier alternatives, economic fluctuations, and competition from margarine and plant-based spreads.

Customer preferences: Consumers in Hong Kong are increasingly gravitating towards healthier dietary choices, resulting in a noticeable decline in butter consumption. This shift is fueled by a growing awareness of health issues, particularly among younger generations who prioritize low-fat and plant-based diets. Additionally, the rise of veganism and flexitarian lifestyles is contributing to the popularity of margarine and alternative spreads. Cultural influences, such as the integration of Western dining habits with local cuisine, further shape these preferences, pushing brands to innovate and adapt their offerings to meet evolving consumer demands.

Trends in the market: In Hong Kong, the Butter Market within the Oils & Fats sector is experiencing a significant decline in traditional butter consumption as health-conscious consumers increasingly opt for low-fat and plant-based alternatives. This trend is particularly pronounced among younger demographics, who favor vegan and flexitarian diets, leading to a surge in demand for margarine and innovative spreads. The blending of Western culinary practices with local flavors further drives brand innovation, compelling industry stakeholders to adapt their product lines to align with these shifting consumer preferences, ultimately reshaping market dynamics and competitive strategies.

Local special circumstances: In Hong Kong, the Butter Market within the Oils & Fats sector is shaped by unique local factors, including its dense urban environment and multicultural culinary landscape. The high availability of diverse international food options encourages consumers to explore innovative spreads, often influenced by Asian flavors. Additionally, regulatory measures promoting healthier eating habits have led to increased awareness around dietary choices. This combination of cultural openness and health initiatives fosters a market environment where plant-based alternatives and low-fat products gain traction, shifting traditional butter consumption patterns.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Hong Kong is significantly influenced by macroeconomic factors such as global commodity prices, local economic conditions, and consumer purchasing power. Fluctuations in dairy production costs, driven by international supply chain dynamics, directly impact butter pricing and availability. Additionally, Hong Kong's robust economy, characterized by a high GDP per capita, allows consumers to invest in premium products, including artisanal and imported butters. Fiscal policies promoting health and wellness further encourage the consumption of low-fat and plant-based alternatives, reshaping traditional butter demand. The interplay of these factors creates a dynamic market environment that responds to both local and global economic trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.