Market Insights Consumer Food Bread & Cereal Products

Bread - South Africa

South Africa

Revenue in the Bread market amounts to €1.71bn in 2024. The market is expected to grow annually by 8.57% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €28.05 are generated in 2024.
In the Bread market, volume is expected to amount to 0.82bn kg by 2029. The Bread market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Bread market is expected to amount to 10.9kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread Market in South Africa is experiencing minimal growth, influenced by factors such as changing consumer preferences and economic challenges. Despite this, the market continues to see steady growth due to convenience and health benefits offered by bread and cereal products.

Customer preferences: As health and wellness become increasingly important to South African consumers, there has been a notable shift towards healthier bread options. This includes a growing demand for whole grain and gluten-free breads, as well as artisanal and locally sourced varieties. There is also a trend towards convenience, with consumers seeking pre-sliced and individually wrapped breads for on-the-go consumption. This is driven by busy lifestyles and the need for portable and easy-to-eat options. Additionally, there is a growing interest in breads made from alternative grains such as quinoa and spelt, catering to the increasing demand for plant-based and gluten-free diets.

Trends in the market: In South Africa, the Bread & Cereal Products market is experiencing a shift towards healthier options, with an increasing demand for whole grain and gluten-free breads. This trend is driven by rising health consciousness and a growing awareness of the benefits of a balanced diet. In addition, the market is seeing a rise in online grocery shopping, as consumers seek convenience and cost savings. This has led to the emergence of e-commerce platforms and delivery services, providing opportunities for industry stakeholders to expand their reach and cater to evolving consumer preferences.

Local special circumstances: In South Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse and multicultural population. The demand for different types of bread, such as traditional African breads and European-style breads, is driven by cultural preferences. Additionally, regulatory measures, such as labeling requirements and health regulations, play a significant role in shaping the market. Geographically, the country's vast and varied landscape affects distribution and access to certain types of bread, leading to regional variations in market trends and product offerings.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in South Africa is heavily influenced by macroeconomic factors such as consumer purchasing power, economic policies, and global trade dynamics. With a strong focus on trade policies and export-oriented growth, South Africa is a major player in the global bread market. However, the country's high unemployment rates and slow economic growth have slowed down the demand for bread and other cereal products. In addition, rising inflation and volatile exchange rates have further impacted consumer spending, leading to a decline in the overall bread market. Government initiatives to address economic challenges and stimulate growth, coupled with increasing investment in agriculture and food production, are expected to positively impact the bread market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.