Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - South Africa

South Africa

Revenue in the Other Cereal Products market amounts to €1.39bn in 2024. The market is expected to grow annually by 7.97% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€13,880m in 2024).
In relation to total population figures, per person revenues of €22.76 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 0.59bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.9% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 8.2kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products Market in South Africa is currently experiencing minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to continue growing, driven by the increasing demand for healthier options and convenience in the food industry.

Customer preferences: Consumers in South Africa are increasingly looking for healthier and more diverse cereal options, driven by a growing interest in health and wellness. This has led to a rise in demand for gluten-free, organic, and non-GMO cereal products. Additionally, there is a growing trend towards snacking on cereal bars and granola, as busy lifestyles and on-the-go consumption become more prevalent. This shift towards healthier and more convenient options has been fueled by a rising awareness of the importance of balanced and nutritious diets.

Trends in the market: In South Africa, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing an increase in demand for healthier and more diverse cereal options. This trend is driven by a growing health-conscious population and a desire for convenience in food choices. Furthermore, there is a rise in the use of e-commerce platforms for purchasing cereal products, providing easier access to a wider range of options. These trends suggest a shift towards a more health-focused and digitalized market, which presents opportunities for industry stakeholders to tap into new markets and improve their online presence.

Local special circumstances: In South Africa, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the country's diverse cultural and geographical landscape. The demand for traditional African cereals, such as sorghum and millet, is high among the rural population, while urban areas have seen a rise in demand for more Westernized cereal products. Additionally, the government's focus on promoting healthy eating habits has led to an increase in demand for organic and gluten-free cereal products.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in South Africa is heavily influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. As the country continues to recover from the COVID-19 pandemic, consumer spending on food products is expected to increase, driving growth in the Other Cereal Products Market. In addition, government policies promoting healthy eating habits and investing in food production and distribution infrastructure are expected to support market growth. However, economic challenges such as high unemployment rates and currency fluctuations may hinder market performance. Overall, the market is expected to be driven by increasing consumer demand for convenient and healthy cereal products, as well as government initiatives to improve food security.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.