Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - South Africa

South Africa

Revenue in the Processed & Frozen Vegetables market amounts to €243.60m in 2024. The market is expected to grow annually by 4.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,350m in 2024).
In relation to total population figures, per person revenues of €3.99 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 117.90m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 1.9kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in South Africa is facing a negligible growth rate, influenced by factors such as changing consumer preferences, government regulations, and limited access to technology. Despite these challenges, the market continues to witness steady demand due to the convenience and longer shelf life offered by these products.

Customer preferences: Consumers in South Africa are increasingly opting for convenient and cost-effective food options, driving the growth of the Processed & Frozen Vegetables Market within the larger Vegetables Market. This trend is fueled by a growing awareness of health and wellness, as well as the influence of Western dietary habits. Moreover, the rise of urbanization and busy lifestyles has led to a greater demand for ready-to-eat and time-saving food solutions, making processed and frozen vegetables a popular choice for many South African consumers.

Trends in the market: In South Africa, the Processed & Frozen Vegetables Market within The Food market is seeing a rise in demand for plant-based products, driven by health and environmental concerns. This trend is expected to continue, with consumers increasingly seeking convenient and healthy options. Additionally, there is a growing trend of using e-commerce platforms to purchase food products, providing opportunities for industry players to expand their distribution channels. This shift towards online shopping is expected to shape the market landscape and drive innovation in the coming years.

Local special circumstances: In South Africa, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's diverse climate and geography. This has led to a variety of local vegetables being processed and frozen, catering to the unique tastes and preferences of South African consumers. Additionally, the country's stringent food safety regulations ensure that these products are of high quality, making them popular choices among health-conscious consumers. The market also benefits from the increasing demand for convenience and longer shelf-life options, especially in urban areas.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market in South Africa is heavily influenced by macroeconomic factors such as trade policies, consumer spending, and economic stability. The country's economic growth rate and government policies play a crucial role in the market's performance. Other key factors that impact the market include changes in global food prices, consumer preferences, and technological advancements. Moreover, the rising demand for processed and frozen vegetables, driven by the growing trend of convenience and health-consciousness, is expected to boost the market's growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.