Baby Cereals & Other Dried Baby Food - South Africa

South Africa

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to €101.90m in 2024. The market is expected to grow annually by 5.79% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€1,876m in 2024).
In relation to total population figures, per person revenues of €1.67 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 18.75m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 2.7% in 2025.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.3kg in 2024.

Key regions: Spain, Russia, Japan, India, United States

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Analyst Opinion

The South African Baby Food Market, including the Baby Cereals & Other Dried Baby Food segment, is experiencing minimal growth due to factors such as low birth rates and economic challenges. However, increasing health awareness and the convenience of online services are expected to drive future growth.

Customer preferences: The demand for organic and natural baby food products is on the rise in South Africa, as more consumers prioritize health and wellness for their little ones. This trend is driven by a growing awareness of the benefits of clean eating, as well as concerns over food safety and potential allergens. As a result, there has been a notable increase in the availability and variety of organic and natural baby cereals and other dried baby food options in the market. This shift in consumer preferences is also reflected in the growing popularity of homemade baby food and DIY baby food recipes, as parents seek more control over the ingredients and nutrition in their child's meals.

Trends in the market: In South Africa, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural baby food products. This trend is driven by increasing health consciousness among parents and a growing preference for chemical-free and sustainable options. Additionally, there is a shift towards more convenient and on-the-go baby food options, with the introduction of new packaging designs and sizes. These trends have significant implications for industry stakeholders, as they need to adapt and innovate to meet the changing preferences of consumers. Furthermore, this trend could lead to a more competitive market, as new players enter with organic and convenient options.

Local special circumstances: In South Africa, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the country's diverse cultural and dietary preferences. The market is also impacted by regulatory requirements for labeling and nutritional standards, which differ from other markets. Additionally, geographical factors such as the availability of local ingredients and import restrictions also play a role in shaping the dynamics of the market. These unique local factors contribute to the variety of products and brands available in the market, catering to the specific needs and preferences of South African consumers.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market in South Africa is heavily influenced by macroeconomic factors, such as the country's economic health, fiscal policies, and global economic trends. The market is also impacted by the growing demand for healthy and convenient baby food options, driven by increasing urbanization and changing lifestyles. Furthermore, favorable government initiatives to support the growth of the baby food industry, along with rising disposable incomes and a growing middle-class population, are expected to boost market growth in the coming years. However, factors such as inflation, high production costs, and stringent regulations pose potential challenges for market growth in South Africa.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.