Market Insights Consumer Food Fish & Seafood

Processed Fish & Seafood - South Africa

South Africa

Revenue in the Processed Fish & Seafood market amounts to €0.53bn in 2024. The market is expected to grow annually by 8.03% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€29,750m in 2024).
In relation to total population figures, per person revenues of €8.74 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 66.92m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 0.9kg in 2024.

Key regions: Japan, United States, Philippines, Russia, China

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Analyst Opinion

The Processed Fish & Seafood Market in South Africa is seeing moderate growth, influenced by factors such as increasing consumer health awareness, convenience of online services, and technological advancements. The sub-markets of Canned, Dried & Smoked Fish and Fish Fingers & Portions contribute to this growth. However, the market's overall growth rate remains subdued due to challenges such as high import costs and limited local production.

Customer preferences: The Processed Fish & Seafood Market in South Africa has seen a rise in demand for sustainable and ethically sourced products, driven by consumers' growing awareness of environmental issues. This has led to an increase in the availability of certified organic and fair trade options in the market. Additionally, there has been a shift towards healthier and more natural ingredients, with consumers seeking out products that are free from artificial additives and preservatives. This trend is fueled by a growing health-conscious population and a preference for clean-label products.

Trends in the market: In South Africa, the Processed Fish & Seafood Market is experiencing a shift towards sustainability and ethical sourcing. Consumers are increasingly demanding transparency in the production and sourcing of seafood products, leading to a rise in certifications and labeling initiatives. This trend is significant as it reflects a growing awareness of the environmental and social impacts of the fishing industry. It also presents opportunities for industry stakeholders to differentiate themselves and tap into the growing market for sustainable seafood. Additionally, advancements in technology, such as blockchain, have the potential to further improve traceability and meet consumer demands for transparency.

Local special circumstances: In South Africa, the Processed Fish & Seafood Market is heavily influenced by the country's large coastline and fishing industry. The seafood market is also shaped by cultural factors, with a strong demand for traditional seafood dishes. Additionally, strict government regulations on fishing and seafood imports have a significant impact on the market. This creates a unique market dynamic compared to other countries, with a focus on sustainable fishing practices and supporting local fishermen.

Underlying macroeconomic factors: The Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is affected by various macroeconomic factors in South Africa. The country's economic health, along with global economic trends, has a significant impact on market performance. Additionally, fiscal policies and other financial indicators, such as inflation rates and consumer spending, also play a crucial role. With a growing population and increasing disposable income, South Africa's demand for processed fish and seafood products is expected to increase. However, challenges such as fluctuating exchange rates and trade policies may hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.