Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - South Africa

South Africa

Revenue in the Tomato Ketchup market amounts to €71.46m in 2024. The market is expected to grow annually by 4.63% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €1.17 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 36.32m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.4% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.6kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup Market in South Africa has seen minimal growth due to factors such as low consumer awareness and limited availability of online services. However, the market is expected to pick up with increasing demand for convenient and healthier food options.

Customer preferences: There has been a noticeable rise in demand for healthier and more natural food options among South African consumers, leading to a shift towards organic and locally sourced products. This trend is also reflected in the Tomato Ketchup Market of the Sauces & Spices Market within The Food market, with an increase in demand for organic and preservative-free ketchup. This shift is driven by a growing awareness of the benefits of clean eating and the desire for more sustainable and ethical food choices.

Trends in the market: In South Africa, the Tomato Ketchup market is seeing a surge in demand for healthier and more natural options. This trend is driven by increasing health consciousness among consumers and a growing preference for clean label products. In addition, there is a rise in the use of social media and digital marketing strategies by ketchup brands to reach a wider audience. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative and sustainable packaging solutions.

Local special circumstances: In South Africa, the Tomato Ketchup market of the Sauces & Spices Market within The Food market is influenced by the country's diverse cultural preferences. The market is dominated by local brands that cater to the unique tastes of South African consumers. Additionally, strict food safety regulations and a focus on sustainable sourcing of ingredients have a significant impact on market dynamics. Moreover, the increasing demand for healthy and organic options has led to the emergence of niche players in the market.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in South Africa is significantly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. As the country's economy continues to recover from the effects of the COVID-19 pandemic, consumer spending is expected to increase, driving demand for convenience food products such as tomato ketchup. Additionally, the government's efforts to promote domestic production and reduce reliance on imports are expected to boost the market, as well as the overall food industry. Furthermore, the growing focus on sustainable and healthy food options is also driving the demand for organic and natural tomato ketchup products in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.