Market Insights Consumer Food Bread & Cereal Products

Bread - France

France

Revenue in the Bread market amounts to €9.89bn in 2024. The market is expected to grow annually by 2.28% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €152.40 are generated in 2024.
In the Bread market, volume is expected to amount to 3.43bn kg by 2029. The Bread market is expected to show a volume growth of 0.2% in 2025.
The average volume per person in the Bread market is expected to amount to 52.1kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread Market in France has seen minimal growth, influenced by factors such as consumer preference for healthier alternatives and the rise of gluten-free diets. Despite this, the market remains steady thanks to its convenience and long-standing cultural importance.

Customer preferences: Consumers in France are increasingly opting for artisanal and organic bread options, as they become more health-conscious and prioritize natural, unprocessed ingredients. This trend is also fueled by a growing interest in traditional and local food products, as consumers seek to support small-scale producers and preserve culinary heritage. Additionally, the rise of flexitarian and plant-based diets has led to a demand for bread alternatives made from alternative grains and flours, catering to dietary restrictions and preferences.

Trends in the market: In France, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. This trend is being driven by consumers' growing awareness of the health benefits of whole grain bread and the environmental impact of traditional bread production methods. As a result, there is an increase in demand for artisanal and organic bread, as well as bread made with alternative flours such as spelt and rye. This trend is expected to continue, with industry stakeholders focusing on developing innovative and eco-friendly bread products to meet consumer preferences. Additionally, there is a rise in online bread sales, with bakeries offering home delivery services to cater to the growing demand for convenience and contactless shopping.

Local special circumstances: In France, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich culinary culture and strong emphasis on high-quality ingredients. The demand for artisanal breads and traditional methods of baking is fueled by the French's love for their national food staple. Additionally, strict regulations on the use of additives and preservatives in bread production have led to a market focused on natural and organic products. Furthermore, the rise of health-conscious consumers has also driven the demand for gluten-free and whole grain options in the bread market.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in France is heavily influenced by macroeconomic factors such as consumer spending, inflation, and government policies. The high GDP per capita and stable economic growth in France have led to increased consumer spending and demand for premium bread products. Additionally, government initiatives promoting healthy eating habits and sustainable food production have also contributed to the growth of the bread market. However, challenges such as rising input costs and fluctuating exchange rates may hinder market growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.