Market Insights Consumer Food Oils & Fats

Margarine - France

France

Revenue in the Margarine market amounts to €0.74bn in 2024. The market is expected to grow annually by 2.32% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,377m in 2024).
In relation to total population figures, per person revenues of €11.35 are generated in 2024.
In the Margarine market, volume is expected to amount to 151.90m kg by 2029. The Margarine market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Margarine market is expected to amount to 2.29kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine market within the Oils & Fats sector in France is experiencing negligible growth, influenced by shifting consumer preferences towards healthier options, increased competition from butter, and a growing trend for natural ingredients in food products.

Customer preferences: Consumers in France are increasingly prioritizing health and wellness, driving a notable decline in margarine consumption as they gravitate towards butter and natural fats perceived as more wholesome. This shift is influenced by younger demographics who favor clean-label products and seek transparency in ingredients. Additionally, the rising popularity of plant-based diets is steering consumers towards alternatives that align with their values, further challenging the traditional margarine market. These evolving lifestyle choices reflect a broader cultural move towards authenticity and sustainability in food consumption.

Trends in the market: In France, the margarine market is experiencing a significant decline as consumers increasingly turn to butter and natural fats, driven by a focus on health and wellness. The younger demographic is leading this shift, favoring clean-label products that emphasize transparency and wholesome ingredients. Concurrently, the rise of plant-based diets is pushing consumers toward alternatives that resonate with their values, challenging traditional margarine. This trend reflects a broader cultural movement emphasizing authenticity and sustainability, compelling industry stakeholders to innovate and adapt their product offerings to meet evolving consumer preferences.

Local special circumstances: In France, the margarine market is facing unique challenges influenced by local factors such as culinary traditions and a strong emphasis on quality ingredients. The French culinary culture, which prioritizes rich flavors and textures, has led to a resurgence in the popularity of butter, often perceived as a more authentic choice. Additionally, stringent regulations regarding food labeling and health claims have intensified the demand for transparency, pushing consumers towards products that are perceived as more natural. This cultural preference for artisanal and locally sourced items further complicates the landscape for margarine producers, compelling them to innovate while aligning with the values of authenticity and sustainability embraced by French consumers.

Underlying macroeconomic factors: The margarine market in France is significantly influenced by macroeconomic factors including consumer spending trends, health consciousness, and changing dietary habits. Economic stability and disposable income levels directly impact purchasing power, with consumers gravitating towards premium products that align with their values. Additionally, global trends towards plant-based diets and sustainability are reshaping demand, as consumers seek alternatives to traditional fats. Government policies promoting healthy eating and food production standards further challenge margarine producers to reformulate their offerings, ensuring they meet both nutritional expectations and regulatory requirements while remaining competitive in an evolving marketplace.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.