Online Sports Betting - Philippines

  • Philippines
  • Revenue in the Online Sports Betting market is projected to reach €314.70m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.17%, resulting in a projected market volume of €385.00m by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 2.0m users by 2028.
  • User penetration will be 1.4% in 2024 and is expected to hit 1.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €198.70.
  • In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Comparación de regiones

Analyst Opinion

The Online Sports Betting market in Philippines has witnessed significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences:
Philippines has a strong sporting culture, with a large number of people actively participating in and following various sports. The popularity of sports such as basketball, boxing, and football has created a strong demand for online sports betting platforms. Customers are increasingly looking for convenient and accessible ways to place bets on their favorite sports events, and online platforms provide them with the flexibility to do so from the comfort of their homes or on-the-go.

Trends in the market:
One of the key trends in the online sports betting market in Philippines is the increasing adoption of mobile betting platforms. With the widespread availability of smartphones and affordable internet data plans, more and more customers are using their mobile devices to place bets on sports events. Mobile betting apps provide a seamless and user-friendly experience, allowing customers to easily browse through different sports markets, place bets, and track their winnings. Another trend in the market is the growing popularity of live betting. Live betting allows customers to place bets on ongoing sports events, adding an element of excitement and engagement. This trend is driven by the desire for real-time action and the ability to make informed decisions based on the performance of teams or individual players during a match.

Local special circumstances:
The legal framework surrounding online sports betting in Philippines is favorable, which has contributed to the growth of the market. The government has recognized the potential economic benefits of the industry and has implemented regulations to ensure fair and responsible gambling practices. This has created a sense of trust and confidence among customers, leading to increased participation in online sports betting. Furthermore, the availability of reliable payment options and secure transaction processes has also played a role in the growth of the market. Customers can easily deposit and withdraw funds from their online betting accounts, making the overall experience convenient and hassle-free.

Underlying macroeconomic factors:
The growing middle class in Philippines, coupled with rising disposable incomes, has also contributed to the development of the online sports betting market. As more people have discretionary income to spend on entertainment and leisure activities, the demand for online sports betting platforms has increased. Additionally, the increasing internet penetration rate in the country has made it easier for customers to access online betting platforms and participate in sports betting. In conclusion, the online sports betting market in Philippines is experiencing significant growth due to customer preferences for convenience and accessibility, the adoption of mobile betting platforms, and the favorable local circumstances and macroeconomic factors. The market is expected to continue to grow as more customers embrace online sports betting as a form of entertainment and leisure activity.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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