Smart Home - Philippines

  • Philippines
  • The projected revenue in the Smart Home market for the Philippines is expected to reach €284.1m by 2024.
  • It is anticipated that the revenue will show an annual growth rate (CAGR 2024-2028) of 11.88%, resulting in a projected market volume of €445.1m by 2028.
  • In the Smart Home market, the number of active households in the Philippines is projected to reach [users_currentlayer_yearend] by 2028.
  • The household penetration rate is expected to be 12.2% in 2024 and is forecasted to reach 22.8% by 2028.
  • Currently, the average revenue per installed Smart Home market in the Philippines is expected to amount to €98.93.
  • When compared globally, it is noted that United States generates the highest revenue in the Smart Home market, with €35,980.0m in 2024.
  • The Smart Home market in the Philippines is experiencing significant growth, with a rising adoption of connected devices and an increasing demand for home automation solutions.

Key regions: United States, United Kingdom, Germany, Europe, Norway

Comparación de regiones


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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