Digital Health - Philippines

  • Philippines
  • The Digital Health market in the Philippines is expected to reach a projected revenue of €613.70m in 2024.
  • It is anticipated that the market will experience an annual growth rate of 8.54% from 2024 to 2028, resulting in a projected market volume of €851.70m by 2028.
  • The average revenue per user (ARPU) is estimated to be €18.00.
  • In comparison to other countries, in China is projected to generate the highest revenue, amounting to €49,220.00m in 2024.
  • Within the Digital Health market, the largest segment in terms of revenue will be Digital Fitness & Well-Being, with a total value of €328.70m in 2024.
  • The Philippines is experiencing a surge in telemedicine adoption, with virtual consultations becoming increasingly popular among patients and healthcare providers.

Key regions: United States, China, Japan, Asia, Europe

Comparación de regiones

Analyst Opinion

The Digital Health market in Philippines is experiencing significant growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences:
Customers in the Philippines are increasingly turning to digital health solutions due to the convenience and accessibility they offer. With busy lifestyles and limited access to traditional healthcare services in remote areas, individuals are seeking online doctor consultations, digital fitness and well-being tools, and digital treatment and care options to meet their healthcare needs.

Trends in the market:
In the Philippines, there is a growing trend towards utilizing digital fitness and well-being apps to monitor and improve personal health. These apps offer features such as activity tracking, personalized workout plans, and nutritional guidance, catering to the rising interest in health and wellness among the population. Moreover, online doctor consultations are becoming more popular in the Philippines, especially in urban areas where there may be long wait times or limited healthcare facilities. Patients are turning to telemedicine platforms to receive medical advice, prescriptions, and even therapy sessions from the comfort of their homes. Additionally, the digital treatment and care segment in the Philippines is seeing advancements in virtual healthcare services, remote patient monitoring, and digital therapeutics. These innovations are revolutionizing the way healthcare is delivered in the country, making it more efficient and patient-centric.

Local special circumstances:
One of the unique aspects of the Philippines is its archipelagic geography, which poses challenges in providing healthcare services to all regions. Digital health solutions help bridge this gap by enabling remote consultations and monitoring, ensuring that even individuals in remote islands can access quality healthcare services. Furthermore, the Philippines has a young and tech-savvy population that is quick to adopt new technologies. This demographic trend contributes to the rapid adoption of digital health solutions in the country, as the younger generation seeks modern and convenient ways to manage their health and well-being.

Underlying macroeconomic factors:
The digital health market in the Philippines is also influenced by macroeconomic factors such as government initiatives to promote eHealth and telemedicine services. Policies supporting the development of digital infrastructure and healthcare technology drive innovation and investment in the sector, contributing to its growth and sustainability. Additionally, partnerships between technology companies, healthcare providers, and insurance companies play a crucial role in expanding the digital health market in the Philippines and improving overall healthcare outcomes for the population.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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