Music Events - Philippines

  • Philippines
  • Revenue in the Music Events market is projected to reach €77.51m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.15%, resulting in a projected market volume of €91.20m by 2028.
  • In the Music Events market, the number of users is expected to amount to 2.9m users by 2028.
  • User penetration will be 2.5% in 2024 and is expected to hit 2.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €27.32.
  • In global comparison, most revenue will be generated in the United States (€15,750.00m in 2024).
  • With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

 
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Analyst Opinion

The Music Events market in Philippines has been experiencing significant growth in recent years, driven by changing customer preferences and the local special circumstances of the country.

Customer preferences:
Customers in the Philippines have shown a growing interest in attending music events, with a particular focus on international artists and festivals. This can be attributed to the increasing exposure to global music trends through social media and streaming platforms. The younger demographic, in particular, is more inclined to spend on experiences rather than material possessions, leading to a higher demand for music events. Additionally, the popularity of music genres such as K-pop and EDM has contributed to the surge in attendance at concerts and festivals.

Trends in the market:
One of the key trends in the Music Events market in Philippines is the rise of music festivals. These multi-day events featuring a diverse lineup of local and international artists have gained immense popularity among music enthusiasts. The success of festivals like Wanderland, Malasimbo, and Paradise IMF showcases the country's appetite for immersive music experiences. Furthermore, the integration of technology in music events has become a significant trend, with live streaming and virtual reality enhancing the overall experience for both attendees and those unable to physically attend.

Local special circumstances:
The Philippines is known for its vibrant and diverse music scene, with a rich cultural heritage that includes traditional folk music, pop, rock, and hip-hop. This cultural diversity has created a unique market for music events, where both local and international artists are highly appreciated. Additionally, the country's favorable climate and picturesque landscapes make it an attractive destination for outdoor music events. The support of the local government and tourism industry has also played a crucial role in promoting and organizing music events in the country.

Underlying macroeconomic factors:
The steady economic growth of the Philippines has had a positive impact on the Music Events market. As disposable incomes rise, more people have the financial means to attend concerts and festivals. Furthermore, the increasing number of music venues and infrastructure development in the country has made it easier for organizers to host large-scale events. The government's focus on tourism and the promotion of the creative industries has also contributed to the growth of the music events market in the Philippines. In conclusion, the Music Events market in the Philippines is experiencing significant growth due to changing customer preferences, the rise of music festivals, the country's unique cultural scene, and favorable macroeconomic factors. With the continued support of the government and the increasing interest of both local and international artists, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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