Casual Dating - Philippines

  • Philippines
  • Revenue in the Casual Dating market is projected to reach €4.55m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.19%, resulting in a projected market volume of €4.77m by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 1.4m users by 2028.
  • User penetration will be 1.2% in 2024 and is expected to hit 1.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €3.32.
  • In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Comparación de regiones

Analyst Opinion

The Casual Dating market in Philippines is experiencing significant growth and development due to changing customer preferences and the influence of local special circumstances.

Customer preferences:
Customers in the Philippines are increasingly turning to casual dating as a way to meet new people and explore romantic connections. The rise of social media and dating apps has made it easier for individuals to connect with others who share similar interests and preferences. Additionally, the younger generation in the Philippines is more open to casual dating and non-traditional relationships, which has contributed to the growth of the market.

Trends in the market:
One of the key trends in the Casual Dating market in Philippines is the increasing popularity of online dating platforms. These platforms provide a convenient and efficient way for individuals to meet and interact with potential partners. The ease of use and wide range of options available on these platforms have attracted a large number of users, leading to a growing user base in the country. Another trend in the market is the growing acceptance of casual dating among the Filipino society. Traditionally, the Philippines has been a conservative society with strong emphasis on family values and traditional relationships. However, the younger generation is challenging these norms and seeking more freedom in their personal lives. This shift in mindset has contributed to the rise of casual dating and non-committal relationships in the country.

Local special circumstances:
The unique cultural and social dynamics in the Philippines have also played a role in the development of the Casual Dating market. The country has a large population of young people who are tech-savvy and open to new experiences. The influence of Western culture, particularly through media and entertainment, has also contributed to the acceptance of casual dating in the country. Furthermore, the high population density in urban areas of the Philippines has created a conducive environment for casual dating. With a large number of people living in close proximity, it is easier for individuals to meet and connect with potential partners. This has led to the growth of casual dating scenes in cities such as Manila, Cebu, and Davao.

Underlying macroeconomic factors:
The growing economy of the Philippines has also had an impact on the Casual Dating market. As the country's economy continues to grow, more people are gaining access to smartphones and the internet, which has increased the potential customer base for online dating platforms. Additionally, the rise of the middle class in the country has led to increased disposable income, allowing individuals to spend more on leisure activities, including casual dating. In conclusion, the Casual Dating market in Philippines is experiencing growth and development due to changing customer preferences, the influence of local special circumstances, and underlying macroeconomic factors. The increasing popularity of online dating platforms, the growing acceptance of casual dating among the Filipino society, and the unique cultural and social dynamics in the country have all contributed to the development of the market. Additionally, the growing economy and increasing disposable income in the Philippines have provided a favorable environment for the growth of the Casual Dating market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Espere, por favor