Sport Events - Philippines

  • Philippines
  • Revenue in the Sport Events market is projected to reach €144.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.81%, resulting in a projected market volume of €167.80m by 2028.
  • In the Sport Events market, the number of users is expected to amount to 4.4m users by 2028.
  • User penetration will be 3.7% in 2024 and is expected to hit 3.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €33.51.
  • In global comparison, most revenue will be generated in the United States (€15,230.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Comparación de regiones

Analyst Opinion

The Sport Events market in Philippines is experiencing significant growth and development due to various factors.

Customer preferences:
Customers in the Philippines have shown a growing interest in attending and participating in sport events. This can be attributed to the increasing popularity of sports in the country, with basketball and boxing being particularly favored. Additionally, the younger generation in the Philippines has shown a strong inclination towards sports and physical activities, which has further fueled the demand for sport events.

Trends in the market:
One of the key trends in the sport events market in Philippines is the rise of professional sports leagues. The establishment of professional basketball and football leagues has attracted a large fan base and generated significant revenue through ticket sales, sponsorships, and broadcasting rights. This trend has not only provided opportunities for local athletes to showcase their skills, but also created a platform for international players to compete in the country. Another trend in the market is the increasing popularity of endurance sports events such as marathons and triathlons. The Philippines' scenic landscapes and favorable weather conditions make it an ideal destination for such events. As a result, both local and international participants are drawn to the country to take part in these challenging and rewarding competitions.

Local special circumstances:
The Philippines has a strong sporting culture, with a deep passion for basketball and boxing. This cultural affinity towards sports has contributed to the growth of the sport events market. The country has produced world-class athletes in these sports, such as Manny Pacquiao in boxing and numerous basketball players who have gained recognition in international leagues. This has further fueled the interest and participation in sport events among the local population.

Underlying macroeconomic factors:
The growing economy of the Philippines has played a significant role in the development of the sport events market. As disposable incomes rise, more people are able to afford tickets to attend sport events and engage in recreational activities. Additionally, the government has recognized the potential of the sport events industry in driving tourism and boosting the economy. This has led to increased investments in sports infrastructure and facilities, as well as the promotion of the Philippines as a sports tourism destination. In conclusion, the sport events market in Philippines is witnessing growth and development due to the preferences of the customers, such as the increasing interest in sports and physical activities. The rise of professional sports leagues and the popularity of endurance sports events are key trends in the market. The strong sporting culture in the country and the growing economy, coupled with government support, are important local special circumstances that contribute to the market's development.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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