Matchmaking - Philippines

  • Philippines
  • Revenue in the Matchmaking market is projected to reach €8.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.33%, resulting in a projected market volume of €9.32m by 2028.
  • In the Matchmaking market, the number of users is expected to amount to 407.1k users by 2028.
  • User penetration will be 0.3% in 2024 and is expected to hit 0.3% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €22.22.
  • In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
  • With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Comparación de regiones

Analyst Opinion

The Matchmaking market in Philippines has been experiencing significant growth in recent years. Customer preferences have shifted towards online matchmaking platforms, leading to the rise of numerous dating apps and websites in the country. This trend can be attributed to several factors, including the increasing popularity of online dating globally, the convenience and accessibility of mobile technology, and the changing attitudes towards relationships and marriage.

Customer preferences:
In line with global trends, Filipino consumers have shown a growing preference for online matchmaking platforms. These platforms offer a convenient and efficient way to meet potential partners, allowing users to browse through profiles, exchange messages, and even participate in virtual dating events. The younger generation, in particular, is more open to using these platforms, as they have grown up in a digital age and are comfortable with online interactions.

Trends in the market:
The rise of online matchmaking platforms in the Philippines has led to a more diverse and inclusive dating landscape. These platforms cater to various preferences and interests, allowing users to find potential partners based on specific criteria such as age, location, interests, and even religious beliefs. This has created a more personalized and targeted approach to matchmaking, increasing the chances of finding compatible partners. Another trend in the market is the integration of advanced technologies such as artificial intelligence and machine learning. These technologies enable matchmaking platforms to analyze user data and preferences, providing more accurate and relevant match recommendations. Additionally, some platforms have introduced features like video calls and virtual dating events, allowing users to connect and interact with each other in a more immersive way.

Local special circumstances:
The Philippines has a young population, with a significant portion of the population being millennials and Gen Z. These younger generations are more tech-savvy and open to using online platforms for various purposes, including dating. Additionally, the country has a large diaspora population, with many Filipinos living and working abroad. Online matchmaking platforms provide a convenient way for overseas Filipinos to connect with potential partners back home.

Underlying macroeconomic factors:
The growing popularity of online matchmaking platforms in the Philippines can also be attributed to the country's improving internet infrastructure and smartphone penetration. As more Filipinos gain access to affordable smartphones and reliable internet connections, the adoption of online dating apps and websites is expected to continue growing. Furthermore, changing cultural norms and attitudes towards relationships and marriage have also contributed to the development of the matchmaking market in the Philippines. Traditional arranged marriages are becoming less common, and individuals are increasingly seeking companionship and love based on personal choice and compatibility. Online matchmaking platforms provide a platform for individuals to explore and connect with potential partners based on their own preferences and criteria. In conclusion, the Matchmaking market in Philippines has witnessed significant growth due to the increasing preference for online matchmaking platforms, the integration of advanced technologies, and the changing attitudes towards relationships and marriage. The convenience and accessibility of these platforms, coupled with the country's improving internet infrastructure and smartphone penetration, have contributed to their popularity among Filipino consumers. As the market continues to evolve, it is expected to further diversify and cater to the specific preferences and needs of its users.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Espere, por favor