Market Insights Digital eServices Online Gambling

Online Sports Betting - Ireland

Ireland

Revenue in the Online Sports Betting market is projected to reach €305.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.18%, resulting in a projected market volume of €346.20m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 503.1k users by 2028.
User penetration will be 8.0% in 2024 and is expected to hit 9.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.76k.
In global comparison, most revenue will be generated in Australia (€8,955.00m in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Sports Betting market in Ireland has been experiencing significant growth in recent years.

Customer preferences: Irish customers have shown a strong preference for online sports betting platforms, as they offer convenience and a wide range of betting options. The ability to place bets from the comfort of their own homes or on the go through mobile apps has made online sports betting increasingly popular. Additionally, the availability of live streaming and in-play betting has further enhanced the customer experience, allowing them to engage with their favorite sports in real-time.

Trends in the market: One major trend in the Irish online sports betting market is the increasing popularity of mobile betting. With the widespread use of smartphones and the availability of dedicated mobile apps, customers can now place bets anytime and anywhere. This trend has led to a shift in customer behavior, with more people opting to bet on their mobile devices rather than using desktop computers. Another trend in the market is the growing interest in niche sports betting. While traditional sports like football and horse racing remain popular, there has been a rise in betting on sports such as Gaelic football, hurling, and rugby. This trend reflects the strong sporting culture in Ireland and the desire for customers to engage with their local teams and events.

Local special circumstances: One of the unique aspects of the Irish online sports betting market is the strong presence of local bookmakers. There are several well-established Irish bookmakers that have a loyal customer base and offer competitive odds on a wide range of sports. This local competition has driven innovation and customer-centric approaches, as bookmakers strive to differentiate themselves in a crowded market.

Underlying macroeconomic factors: The growth of the online sports betting market in Ireland can be attributed to several macroeconomic factors. Firstly, the increasing internet penetration and smartphone adoption rate have made online betting more accessible to a larger segment of the population. Additionally, the strong sporting culture in Ireland, with a particular emphasis on football, horse racing, and Gaelic games, provides a fertile ground for the growth of the online sports betting market. Furthermore, the regulatory environment in Ireland has been favorable for online sports betting operators. The Irish government has implemented a licensing and regulatory framework that ensures the integrity of the market while also allowing for healthy competition. This has attracted both local and international operators to enter the market, leading to increased choice and innovation for customers. In conclusion, the Online Sports Betting market in Ireland has been experiencing significant growth due to customer preferences for convenience and a wide range of betting options. The increasing popularity of mobile betting and niche sports betting are key trends in the market. The strong presence of local bookmakers and the favorable regulatory environment have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.