Market Insights Digital eServices Online Education

Online Learning Platforms - Ireland

Ireland

Revenue in the Online Learning Platforms market is projected to reach €29.88m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.27%, resulting in a projected market volume of €30.20m by 2028.
In the Online Learning Platforms market, the number of users is expected to amount to 0.8m users by 2028.
User penetration will be 12.7% in 2024 and is expected to hit 15.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €46.39.
In global comparison, most revenue will be generated in China (€37,250.00m in 2024).
With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

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Región

Comparación de regiones

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Analyst Opinion

The Online Learning Platforms market in Ireland has experienced significant growth in recent years, driven by changing customer preferences and the increasing demand for flexible and accessible education options.

Customer preferences: Irish customers are increasingly looking for convenient and flexible ways to learn, which has led to a surge in demand for online learning platforms. These platforms offer a wide range of courses and programs that can be accessed from anywhere and at any time, allowing individuals to learn at their own pace. The convenience and flexibility of online learning platforms have made them particularly popular among working professionals who are looking to upskill or gain new qualifications while balancing their work and personal commitments.

Trends in the market: One of the key trends in the Online Learning Platforms market in Ireland is the growing popularity of lifelong learning. Many individuals are recognizing the need to continuously update their skills and knowledge in order to stay competitive in the job market. Online learning platforms provide a convenient and cost-effective way to acquire new skills or pursue further education, making them an attractive option for lifelong learners. Another trend in the market is the increasing adoption of technology in education. Online learning platforms leverage technology to deliver engaging and interactive learning experiences, incorporating features such as videos, quizzes, and discussion forums. This not only enhances the learning experience but also allows for personalized learning paths and adaptive learning, where the platform adapts the content and pace of learning to the individual learner's needs.

Local special circumstances: Ireland has a strong tradition of education and a highly skilled workforce, which has contributed to the growth of the Online Learning Platforms market. The country is home to several prestigious universities and educational institutions, and there is a strong emphasis on education and professional development. Online learning platforms have emerged as a popular alternative to traditional classroom-based education, offering a more flexible and accessible option for individuals who may not have the time or resources to pursue full-time education.

Underlying macroeconomic factors: The growth of the Online Learning Platforms market in Ireland is also influenced by macroeconomic factors such as the increasing demand for digital skills and the changing nature of work. As technology continues to advance and automation disrupts traditional industries, there is a growing need for individuals to acquire digital skills and adapt to new ways of working. Online learning platforms offer a convenient and cost-effective way to acquire these skills, making them well-positioned to meet the evolving demands of the job market. In conclusion, the Online Learning Platforms market in Ireland is experiencing significant growth due to changing customer preferences, the increasing demand for flexible and accessible education options, and the need to acquire digital skills in a rapidly changing job market. Online learning platforms provide a convenient and cost-effective way for individuals to acquire new skills, pursue further education, and stay competitive in the workforce.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.