Market Insights Digital eServices Dating Services

Casual Dating - Ireland

Ireland

Revenue in the Casual Dating market is projected to reach €2.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.29%, resulting in a projected market volume of €2.19m by 2028.
In the Casual Dating market, the number of users is expected to amount to 117.2k users by 2028.
User penetration will be 2.1% in 2024 and is expected to hit 2.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €18.49.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

The Casual Dating market in Ireland has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Ireland, there is a growing acceptance and openness towards casual dating, with more individuals seeking fun and casual relationships rather than long-term commitments. This shift in customer preferences can be attributed to various factors, including changing societal norms, a desire for personal freedom and independence, and a focus on career and personal development.

Trends in the market: One of the key trends in the Casual Dating market in Ireland is the rise of online dating platforms. These platforms provide a convenient and accessible way for individuals to connect with others who share similar interests and preferences. The ease of use and wide range of options available on these platforms have made them increasingly popular among Irish singles. Additionally, the COVID-19 pandemic has accelerated the adoption of online dating, as people turned to virtual interactions during periods of lockdown and social distancing. Another trend in the market is the increasing use of mobile dating apps. These apps allow users to connect and communicate with potential partners on the go, providing a seamless and efficient dating experience. The convenience and accessibility offered by mobile apps have made them particularly popular among younger generations who are constantly connected to their smartphones.

Local special circumstances: Ireland's vibrant nightlife and social scene also contribute to the growth of the Casual Dating market. The country is known for its lively pubs and clubs, providing opportunities for individuals to meet and connect with potential partners in a casual and relaxed environment. This social culture, combined with the increasing acceptance of casual dating, creates a favorable environment for the growth of the market.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Ireland have also played a role in the development of the Casual Dating market. As individuals have more financial resources at their disposal, they are more willing to spend on leisure activities, including casual dating. Additionally, the high employment rate and stable job market provide individuals with a sense of financial security, making them more open to exploring casual relationships. In conclusion, the Casual Dating market in Ireland is experiencing growth due to changing customer preferences, the rise of online dating platforms, the increasing use of mobile dating apps, the country's vibrant social scene, and underlying macroeconomic factors. As these trends continue to shape the market, it is expected that the Casual Dating industry in Ireland will continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.