Market Insights Digital eServices Online Gambling

Online Lottery - Ireland

Ireland

Revenue in the Online Lottery market is projected to reach €196.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.29%, resulting in a projected market volume of €232.70m by 2028.
In the Online Lottery market, the number of users is expected to amount to 118.8k users by 2028.
User penetration will be 1.9% in 2024 and is expected to hit 2.3% by 2028.
The average revenue per user (ARPU) is expected to amount to €2.06k.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Analyst Opinion

The Online Lottery market in Ireland is experiencing significant growth and development. Customer preferences have shifted towards online platforms for purchasing lottery tickets, and this trend is expected to continue. Additionally, there are several local special circumstances that are contributing to the growth of the market.

Customer preferences: Customers in Ireland are increasingly choosing to purchase lottery tickets online rather than through traditional brick-and-mortar retailers. This shift can be attributed to the convenience and accessibility of online platforms. With just a few clicks, customers can easily purchase tickets from the comfort of their own homes. Online platforms also offer a wider variety of lottery games, allowing customers to choose from a range of options. Furthermore, the ability to participate in international lotteries has become increasingly popular among Irish customers, as it offers the chance to win larger jackpots.

Trends in the market: One of the key trends in the Online Lottery market in Ireland is the growing popularity of mobile lottery applications. With the widespread use of smartphones, more and more customers are using mobile apps to purchase lottery tickets. These apps provide a seamless and user-friendly experience, allowing customers to easily select their numbers and complete their purchase. The convenience of mobile apps has contributed to the overall growth of the online lottery market in Ireland. Another trend in the market is the increasing integration of online lottery platforms with social media. Many online lottery operators now have a presence on popular social media platforms, allowing them to engage with customers and promote their services. This integration has helped to increase brand awareness and attract new customers to the online lottery market.

Local special circumstances: Ireland has a strong tradition of lottery participation, with a high level of interest among the population. The Irish National Lottery has been in operation for several decades and has a loyal customer base. The introduction of online lottery platforms has provided an additional avenue for customers to participate in lottery games. This has not only expanded the market, but also allowed for increased revenue generation for the Irish National Lottery. Furthermore, the Irish government has implemented regulations that support the growth of the online lottery market. These regulations ensure that online lottery operators are licensed and regulated, providing customers with a secure and trustworthy platform to purchase tickets. The government's support of the online lottery market has helped to create a favorable environment for its growth and development.

Underlying macroeconomic factors: The growth of the Online Lottery market in Ireland can also be attributed to the overall growth of the e-commerce industry. As more and more consumers in Ireland are embracing online shopping, the online lottery market has benefited from this trend. The increasing use of digital payment methods and the widespread availability of high-speed internet have made it easier for customers to participate in the online lottery market. Additionally, the COVID-19 pandemic has had an impact on the growth of the online lottery market in Ireland. With lockdowns and social distancing measures in place, many customers turned to online platforms for entertainment and leisure activities. The online lottery market provided an accessible and exciting option for customers to try their luck and potentially win big prizes. In conclusion, the Online Lottery market in Ireland is experiencing significant growth and development. Customer preferences have shifted towards online platforms, and the market has seen the emergence of mobile applications and integration with social media. Local special circumstances, such as the strong tradition of lottery participation and government support, have contributed to the growth of the market. Additionally, underlying macroeconomic factors, such as the growth of the e-commerce industry and the impact of the COVID-19 pandemic, have also played a role in the market's development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.