App - Ireland

  • Ireland
  • In 2022, the projected total revenue in the App market in Ireland is expected to reach €486.20m.
  • This is a significant figure that showcases the growth and potential of the App market in the country.
  • Furthermore, it is anticipated that the total revenue will continue to grow at an annual rate of 8.21% from 2022 to 2027, resulting in a projected market volume of €746.00m by 2027.
  • When examining the different revenue streams within the App market, in-app purchases (IAP) are projected to contribute significantly.
  • In 2022, IAP revenue is expected to reach €166.80m.
  • This highlights the popularity and consumer willingness to make purchases within apps.
  • Additionally, paid app revenue is projected to reach €20.07m in 2022.
  • This revenue is generated from consumers directly purchasing apps from the App market store.
  • It is an essential component of the overall revenue generated within the market.
  • Advertising revenue also plays a significant role in the App market.
  • In 2022, it is projected to reach €299.40m.
  • This revenue is generated from advertisements displayed within apps, showcasing the effectiveness and reach of advertising in the mobile app space.
  • The number of downloads in the App market is projected to reach 168.90m downloads in 2022.
  • This signifies the high demand and engagement of users with mobile apps in Ireland.
  • Furthermore, the average revenue per download is currently expected to amount to €2.88.
  • This metric provides insight into the monetization potential of each download and highlights the value generated from the user base.
  • It is worth noting that when comparing global figures, in China stands out as the country generating the most revenue in the App market.
  • In 2022, in China is projected to generate an impressive €154.60bn in revenue.
  • This underlines the significant market size and economic impact of the App market industry in China.
  • Overall, the App market in Ireland is poised for growth, with projected revenues and market volume showing positive trends.
  • The various revenue streams, including in-app purchases, paid apps, and advertising, contribute to the overall revenue generated within the market.
  • With a strong user base and potential for further expansion, the App market in Ireland presents lucrative opportunities for developers and businesses alike.

Key regions: China, United States, Europe, Germany, Asia

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Visión general

  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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