Business - Ireland

Ireland

In 2022, the projected total revenue in the Business market in Ireland is expected to reach €5.17m.
This represents a significant growth potential for the market.
Furthermore, it is anticipated that the market will continue to expand at an annual growth rate of 11.62% between 2022 and 2027, resulting in a projected market volume of €9.47m by 2027.
Within the Business market, the projected revenue from in-app purchases (IAP) is expected to reach €3.77m in 2022.
This revenue stream demonstrates the increasing popularity and value of in-app purchases within the business sector in Ireland.
Additionally, the revenue from paid apps in the Business market is projected to reach €0.54m in 2022.
This indicates that there is still a demand for paid applications within the business landscape, despite the rise of in-app purchases.
Moreover, advertising revenue in the Business market is expected to reach €0.86m in 2022.
This highlights the importance of advertising as a revenue source for businesses operating within this market segment in Ireland.
In terms of user engagement, the number of downloads in the Business market is projected to reach 2.75m downloads in 2022.
This signifies the strong interest and engagement of users in business-related applications.
Furthermore, the average revenue per download is estimated to be €1.88.
This metric provides insight into the value generated by each download in the Business market.
When comparing the global market, it is noteworthy that in China generates the highest revenue in the Business market, with a projected revenue of €943.80m in 2022.
This highlights the dominance of the United States in terms of revenue generation within this market segment.

Key regions: Asia, United States, Europe, China, India

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Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.