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Sport Events - Ireland

Ireland

Revenue in the Sport Events market is projected to reach €78.52m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.65%, resulting in a projected market volume of €83.84m by 2028.
In the Sport Events market, the number of users is expected to amount to 467.5k users by 2028.
User penetration will be 9.1% in 2024 and is expected to hit 9.0% by 2028.
The average revenue per user (ARPU) is expected to amount to €170.40.
In global comparison, most revenue will be generated in the United States (€15,080.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

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Analyst Opinion

The Sport Events market in Ireland has been experiencing significant growth in recent years, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Ireland have shifted towards a more active and healthy lifestyle, with an increasing interest in sports and fitness activities. This has led to a growing demand for sport events, as people seek opportunities to participate in or spectate sporting competitions. Additionally, there is a strong sense of community and pride associated with sports in Ireland, which further contributes to the popularity of sport events. Trends in the market have also played a role in the development of the Sport Events market in Ireland. One notable trend is the rise of niche and alternative sports events. While traditional sports like football and rugby remain popular, there is a growing interest in niche sports such as surfing, Gaelic games, and mixed martial arts. These niche sports events attract a dedicated fan base and provide unique experiences for participants and spectators. Local special circumstances in Ireland have further fueled the growth of the Sport Events market. Ireland has a rich sporting heritage and is known for its passionate sports fans. This creates a favorable environment for hosting sport events, as there is a ready audience and support for such events. Additionally, Ireland's landscape and natural resources make it an ideal location for outdoor sport events, such as marathons, triathlons, and cycling races. Underlying macroeconomic factors have also contributed to the development of the Sport Events market in Ireland. The country's strong economy and high disposable income levels have allowed people to spend more on leisure activities, including sport events. Furthermore, the government has recognized the economic benefits of sport events and has invested in infrastructure and facilities to attract major sporting competitions. This investment has not only boosted the Sport Events market but also the tourism industry, as sport events attract both domestic and international visitors. In conclusion, the Sport Events market in Ireland has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards a more active lifestyle, the rise of niche sports events, Ireland's sporting heritage and fan base, and the country's strong economy have all contributed to the development of the market. As these factors continue to drive demand, the Sport Events market in Ireland is expected to thrive in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.