Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Vietnam

Vietnam

Revenue in the Other Cereal Products market amounts to €1.32bn in 2024. The market is expected to grow annually by 5.07% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €13.31 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 0.58bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 5.5kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Comparación de regiones

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Analyst Opinion

The Other Cereal Products Market in Vietnam has seen minimal growth, likely due to factors such as limited consumer awareness and preference for traditional food options. Despite this, the Bread & Cereal Products Market within The Food market continues to expand, driven by convenience and increasing health consciousness among consumers.

Customer preferences: In Vietnam, the Other Cereal Products Market is witnessing a rise in demand for healthier and more convenient breakfast options, such as granola bars and oatmeal cups. This can be attributed to the growing health consciousness among consumers and their busy lifestyles. Additionally, there is a growing preference for locally sourced and organic ingredients, reflecting the cultural value placed on fresh and natural foods in Vietnam.

Trends in the market: In Vietnam, the Other Cereal Products Market is experiencing a shift towards healthier options, with a growing demand for gluten-free and organic cereal products. This trend is driven by increasing health consciousness among consumers and a rise in disposable income. Additionally, there is a growing preference for convenience and on-the-go breakfast options, leading to the popularity of single-serve and portable cereal products. These trends are expected to continue, creating opportunities for industry stakeholders to innovate and cater to changing consumer preferences in the market.

Local special circumstances: In Vietnam, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich agricultural landscape and strong cultural ties to rice and other grains. Additionally, the Vietnamese government has implemented policies to promote the consumption of locally produced cereals, creating a competitive advantage for domestic producers. Furthermore, the country's rapidly growing middle class and increasing health consciousness have led to a rise in demand for healthier cereal options, such as organic and gluten-free products.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Vietnam is greatly influenced by macroeconomic factors. Vietnam's strong economic growth, stable political environment, and government support for the agriculture industry have contributed to the growth of the market. In addition, increasing disposable income and changing consumer preferences towards healthier food options have also driven the demand for Other Cereal Products in the country. Moreover, the rising trend of convenience food consumption and the growing number of working populations have led to the increased demand for ready-to-eat cereal products in Vietnam.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.