Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Vietnam

Vietnam

Revenue in the Breakfast Cereals market amounts to €0.41bn in 2024. The market is expected to grow annually by 7.18% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,890m in 2024).
In relation to total population figures, per person revenues of €4.13 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 107.10m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.7% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Analyst Opinion

In Vietnam, the Breakfast Cereals market within the Bread & Cereal Products market of The Food market is experiencing subdued growth. Factors such as low consumer awareness and limited availability of online services are impacting the growth rate. However, with increasing health consciousness, the market is expected to see a gradual rise in demand.

Customer preferences: The Breakfast Cereals Market in Vietnam has seen a rise in demand for healthier options, driven by a growing health-conscious consumer base. This has led to an increase in the production of organic and whole grain cereals, catering to the trend of clean eating. Furthermore, the rise of urbanization and busy lifestyles has resulted in a higher demand for convenient and on-the-go breakfast options, leading to a surge in the sales of single-serve cereal packs.

Trends in the market: In Vietnam, the Breakfast Cereals market is seeing a surge in demand for healthier and more nutritious options, with consumers becoming increasingly health-conscious. This trend is expected to continue as the country's economy grows and consumers have more disposable income. Additionally, there is a growing trend of incorporating traditional Vietnamese flavors into breakfast cereals, catering to the local palate. As a result, industry stakeholders are focusing on product innovation and marketing strategies to capitalize on this trend and stay competitive in the market.

Local special circumstances: In Vietnam, the Breakfast Cereals Market is influenced by the country's growing middle class and their increasing demand for convenient and healthy breakfast options. The market is also shaped by the country's rich agricultural heritage, with locally sourced grains and ingredients being preferred by consumers. Additionally, the government's initiatives to promote a healthy lifestyle and combat malnutrition have contributed to the growth of the breakfast cereal market in Vietnam.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Vietnam is heavily influenced by macroeconomic factors such as economic stability and consumer spending power. The country's strong economic growth, stable political environment, and increasing urbanization have led to a rise in disposable income and a shift towards Westernized diets. This has resulted in a growing demand for convenient, nutritious, and affordable breakfast cereal options. Additionally, government initiatives to improve the country's food processing and packaging infrastructure have also contributed to the growth of the market. However, fluctuations in commodity prices, inflation, and currency exchange rates remain key challenges for market players in Vietnam.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.