Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Vietnam

Vietnam

Revenue in the Processed & Frozen Vegetables market amounts to €1.46bn in 2024. The market is expected to grow annually by 7.85% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €14.65 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 0.81bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 5.0% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 6.7kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in Vietnam is experiencing subdued growth, impacted by factors such as increasing competition from fresh vegetables, changing consumer preferences towards healthier options, and rising costs of production. Despite this, the market is expected to continue growing due to the convenience and longer shelf life offered by frozen and processed vegetables.

Customer preferences: Consumers in Vietnam are increasingly prioritizing convenience and time-efficiency when it comes to their food choices, leading to a rise in demand for processed and frozen vegetables. This trend is driven by the growing urban population and busy lifestyles, with many individuals opting for quick and easy meal solutions. Moreover, there is a growing awareness and preference for healthier options, resulting in the popularity of frozen vegetables that retain their nutritional value.

Trends in the market: In Vietnam, the Processed & Frozen Vegetables Market is experiencing a surge in demand due to the increasing popularity of convenience foods among busy urban consumers. This trend is driven by the growth of modern retail channels and the rise of e-commerce platforms. Additionally, there is a shift towards healthier eating habits, with a growing preference for frozen vegetables over canned options. This trend is expected to continue, with frozen vegetable sales projected to increase by 6% annually in the coming years. This presents opportunities for industry stakeholders to invest in modern processing and packaging technologies to meet the evolving consumer demands and capitalize on the growing market.

Local special circumstances: In Vietnam, the Processed & Frozen Vegetables Market within the Vegetables Market of The Food market is heavily influenced by the country's diverse climate, which allows for a wide variety of vegetables to be grown and processed. Additionally, the government's efforts to promote food safety and hygiene standards have contributed to the growth of the market. Furthermore, the increasing demand for convenience and longer shelf-life of vegetables has led to the popularity of frozen and processed options in the urban areas of Vietnam.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market within the Vegetables Market of The Food market is affected by various macroeconomic factors in Vietnam. The country's economic growth, trade policies, and consumer spending patterns impact the demand for processed and frozen vegetables. In addition, global economic trends such as increasing disposable income and changing dietary preferences of the population also play a role in the growth of this market. Furthermore, government initiatives to promote the consumption of healthy and convenient food options, along with investments in infrastructure, are driving the growth of the Processed & Frozen Vegetables Market in Vietnam.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.