Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Vietnam

Vietnam

Revenue in the Tomato Ketchup market amounts to €282.30m in 2024. The market is expected to grow annually by 4.11% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €2.84 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 130.00m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.3% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.3kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Tomato Ketchup Market in Vietnam is experiencing sluggish growth due to factors such as low consumer awareness, limited availability of digital technologies, and lack of convenience in online services. Despite being a part of the thriving Food Market, the growth rate of the Sauces & Spices Market remains stagnant.

Customer preferences: In Vietnam, there has been a notable shift towards healthier and more sustainable food choices, leading to a rise in demand for organic and locally-sourced ingredients in the Tomato Ketchup Market of the Sauces & Spices Market. This trend is driven by concerns over food safety and a growing awareness of the impact of consumer choices on the environment. As a result, food manufacturers are increasingly incorporating eco-friendly practices, such as reducing plastic packaging, to cater to these changing consumer preferences.

Trends in the market: In Vietnam, the demand for convenience and Western-style products has led to an increase in the consumption of tomato ketchup. This trend is expected to continue as the country's population becomes more urbanized and affluent. Additionally, there is a growing preference for healthier and natural options, leading to a rise in the production of organic and gluten-free ketchup. As the market becomes more competitive, companies are also exploring new packaging and flavor options to differentiate themselves and attract consumers. This trend towards healthier and more diverse ketchup options is expected to continue, presenting opportunities for industry players to innovate and meet changing consumer demands.

Local special circumstances: In Vietnam, the Tomato Ketchup market is heavily influenced by the country's diverse culinary culture, with a preference for bold and spicy flavors. Additionally, the government's efforts to promote local agriculture and reduce imports have led to an increase in the production of tomatoes, making it a key ingredient in local ketchup production. The market is also impacted by the growing health consciousness trend, with a demand for healthier and natural ketchup options. These factors contribute to the unique dynamics of Vietnam's Tomato Ketchup Market within the Sauces & Spices Market in The Food market.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors in Vietnam. The country's strong economic growth, stable political environment, and favorable investment climate have resulted in a thriving food industry, with a high demand for sauces and spices. Moreover, Vietnam's increasing urbanization and rising disposable income have led to a shift in consumer preferences towards convenience and ready-to-eat foods, further driving the growth of the Tomato Ketchup Market. Additionally, government initiatives to promote food processing and exports have also contributed to the market's expansion. However, challenges such as inflation and trade tensions with key trading partners may impact market growth in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.