Market Insights Consumer Food Fruits & Nuts

Processed & Frozen Fruits - Vietnam

Vietnam

Revenue in the Processed & Frozen Fruits market amounts to €0.40bn in 2024. The market is expected to grow annually by 7.71% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,254m in 2024).
In relation to total population figures, per person revenues of €3.98 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 119.60m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 5.4% in 2025.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 1.0kg in 2024.

Key regions: Philippines, Canada, India, China, United States

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Processed & Frozen Fruits Market in Vietnam has been seeing moderate growth due to factors such as increasing demand for convenient and healthy food options, growing health consciousness among consumers, and the adoption of technology in the food industry. However, the market's growth rate is subdued, mainly due to challenges such as limited access to technology and infrastructure, as well as competition from traditional food markets.

Customer preferences: There has been a growing demand for convenient and healthy food options in Vietnam, leading to a rise in the consumption of processed and frozen fruits. This trend is largely driven by the increasing adoption of Western diets and lifestyles, as well as the rising awareness of the benefits of incorporating more fruits into one's diet. Additionally, the busy and fast-paced lifestyles of urban consumers have also resulted in a preference for easily accessible and ready-to-eat fruit products.

Trends in the market: In Vietnam, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a significant rise in demand due to changing consumer preferences and increasing awareness of the health benefits of frozen fruits. This trend is expected to continue, with a projected growth rate of 6.5% in the next five years. Additionally, the rise of e-commerce and online grocery shopping is further boosting the market, as consumers are able to conveniently purchase frozen fruits and have them delivered to their doorstep. This shift towards online purchasing is also leading to the development of new distribution channels, creating opportunities for industry players to expand their reach and increase sales. With consumers becoming more health-conscious and seeking convenient options, the frozen fruits market in Vietnam is expected to witness sustained growth in the coming years, providing promising opportunities for stakeholders in the industry.

Local special circumstances: In Vietnam, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's agricultural sector and export-oriented economy. The abundance of fertile land and favorable climate allows for a variety of tropical fruits to be grown and processed, making Vietnam one of the largest exporters of processed fruits in the world. Moreover, the government's focus on developing the food processing industry has led to the modernization of production facilities and the implementation of food safety regulations, ensuring high-quality products for both domestic and international markets.

Underlying macroeconomic factors: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is influenced by macroeconomic factors such as global trade policies, consumer spending patterns, and supply chain disruptions. Countries with stable economies and favorable trade agreements are experiencing higher market growth compared to regions with economic turmoil and trade barriers. Additionally, changing dietary preferences and increasing health awareness among consumers are driving the demand for processed and frozen fruits, as they are perceived as convenient, healthy and available year-round. Increasing disposable incomes and urbanization in developing countries are also contributing to the growth of the market. These factors create a favorable environment for the expansion of the processed and frozen fruits market, as they provide opportunities for new product innovations and market penetration.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.