Market Insights Consumer Food Dairy Products & Eggs

Cheese - Vietnam

Vietnam

Revenue in the Cheese market amounts to €199.90m in 2024. The market is expected to grow annually by 5.28% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€29,380m in 2024).
In relation to total population figures, per person revenues of €1.98 are generated in 2024.
In the Cheese market, volume is expected to amount to 18.00m kg by 2029. The Cheese market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Cheese market is expected to amount to 0.2kg in 2024.

Key regions: China, South Korea, Russia, United Kingdom, India

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Analyst Opinion

The Cheese market in Vietnam is seeing minimal growth due to various factors, including low consumer awareness and limited access to digital technologies. However, increasing demand for dairy products and eggs is driving some growth in the overall Food market in the country.

Customer preferences: As Vietnamese consumers become more health-conscious, there is a growing demand for healthier and organic cheese options. This trend is driven by the increasing popularity of western cuisine and the perception that cheese is a healthier alternative to traditional dairy products. Additionally, the rise in disposable income and changing lifestyles have led to a preference for convenience, resulting in the growth of packaged cheese products in the market.

Trends in the market: In Vietnam, the Cheese Market of the Dairy Products & Eggs Market within The Food market has seen a significant increase in demand for natural and organic cheese products. This trend is driven by a growing health-conscious population and an increasing awareness of the benefits of consuming natural and organic foods. As a result, there has been a rise in the production and availability of artisanal and specialty cheeses in the market. This trend is expected to continue in the coming years, as consumers become more educated about the quality and nutritional value of their food choices. Additionally, with the rise of e-commerce platforms in Vietnam, there is an increasing trend towards online purchasing of dairy products, including cheese. This presents an opportunity for dairy industry stakeholders to tap into the growing online market and expand their customer base.

Local special circumstances: In Vietnam, the Cheese Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's diverse culinary traditions and preferences. Local cheeses, such as Banh Trang and Banh Phong, are widely used in traditional dishes, creating a demand for domestically produced cheese. Additionally, the government's efforts to promote dairy consumption through subsidies and import restrictions have also shaped the market. The country's rapidly growing middle class and increasing urbanization have also led to a growth in demand for premium cheese products, creating opportunities for international brands to enter the market.

Underlying macroeconomic factors: The Cheese Market in Vietnam is heavily influenced by macroeconomic factors such as trade policies, consumer spending, and economic stability. Vietnam's growing economy and increasing disposable income have led to a rise in demand for dairy products, including cheese. Additionally, government initiatives promoting foreign investment and trade liberalization have boosted the country's cheese market by allowing easier access to imported cheese products. Furthermore, the rise in tourism and western influence in Vietnam has also contributed to the growing popularity of cheese, particularly among urban consumers. These factors, combined with the country's favorable economic climate, are expected to continue driving growth in the Cheese Market of the Dairy Products & Eggs Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.