Market Insights Consumer Food Bread & Cereal Products

Bread - South America

South America

Revenue in the Bread market amounts to €23.73bn in 2024. The market is expected to grow annually by 7.91% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €57.44 are generated in 2024.
In the Bread market, volume is expected to amount to 10.93bn kg by 2029. The Bread market is expected to show a volume growth of 6.0% in 2025.
The average volume per person in the Bread market is expected to amount to 21.3kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Región

Comparación de regiones

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Analyst Opinion

The Bread Market in South America has seen moderate growth due to factors such as changing consumer preferences and economic conditions. Despite this, the market is expected to continue expanding, driven by the increasing demand for convenience and health-consciousness among consumers in the region.

Customer preferences: The Bread Market in South America is seeing a rise in demand for healthier and gluten-free options, driven by increasing health consciousness among consumers. As a result, there has been a surge in the availability of artisanal and organic breads, catering to the preferences of health-conscious individuals. Moreover, the growing influence of Western culture and the adoption of a more hectic lifestyle have also led to a rise in demand for convenient and on-the-go bread products.

Trends in the market: In South America, the Bread market is experiencing a surge in demand for gluten-free and whole grain options, driven by the increasing health consciousness of consumers. In addition, there is a growing trend of artisanal and premium breads, as consumers seek unique and high-quality options. These trends are significant as they reflect changes in consumer preferences and demand for healthier and more diverse bread options. For industry stakeholders, this means the need to adapt and innovate to meet these evolving demands, while also focusing on sustainable and ethical production methods to appeal to socially-conscious consumers.

Local special circumstances: In South America, the Bread Market within the Bread & Cereal Products Market is heavily influenced by local preferences and traditions. In countries like Brazil and Colombia, bread is a staple food and is consumed in various forms, such as traditional white bread, sweet breads, and savory breads. This has led to a diverse market with a wide range of bread products available. Additionally, the growing health consciousness among consumers has led to the popularity of whole grain and gluten-free bread options. Furthermore, government regulations promoting food safety and labeling have also impacted the market dynamics in South America.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is significantly influenced by macroeconomic factors in South America. The region's economic performance and stability, as well as global economic trends, have a direct impact on the growth and demand for bread products. International trade policies, fiscal policies, and inflation rates also play a crucial role in shaping the market landscape. Furthermore, the rising population and changing dietary patterns in South America are driving the demand for bread, making it a staple food in the region. The increasing disposable income and urbanization rates in countries like Brazil and Argentina are also contributing to the growth of the bread market in South America.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.