Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - South America

South America

Revenue in the Tomato Ketchup market amounts to €1.26bn in 2024. The market is expected to grow annually by 7.03% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €3.05 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 0.98bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.6% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.1kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Tomato Ketchup Market in South America is experiencing slow growth due to factors such as low consumer demand, fluctuations in tomato prices, and competition from other condiments. Despite this minimal growth, the market is expected to continue expanding due to increasing popularity of South American cuisine and the convenience of ready-to-use ketchup.

Customer preferences: The South American market for Tomato Ketchup has seen a rise in demand for organic and all-natural options, as consumers become more health-conscious and seek out clean label products. There has also been an increase in demand for spicy and flavored ketchups, catering to the diverse palates of the region. This trend is driven by a growing interest in global cuisine and experimentation with different flavors. Additionally, the rise of e-commerce in South America has made it easier for consumers to access a wider range of ketchup options, including international brands.

Trends in the market: In South America, the Tomato Ketchup market is experiencing a surge in demand, driven by the rising popularity of fast food and street food. This trend is expected to continue due to the increasing urbanization and busy lifestyles in the region. Additionally, there is a growing preference for healthier and more natural food choices, leading to the emergence of organic and low-sugar ketchup options. This presents opportunities for industry stakeholders to diversify their product offerings and cater to the changing consumer preferences. The rise of e-commerce and online grocery platforms in the region also provides a potential avenue for market growth and expansion.

Local special circumstances: In South America, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the region's diverse culinary traditions and preferences. Countries like Argentina and Brazil have a strong preference for spicier ketchup flavors, while Chile and Colombia favor sweeter variations. Additionally, local regulations and trade agreements can impact market dynamics, such as Brazil's strict labeling laws for food products. In Peru, the growing demand for organic and natural food products has also led to the emergence of small-scale, locally-sourced ketchup brands.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and global economic trends. Countries with stable economies and favorable trade policies are experiencing higher market growth as they attract investments and facilitate trade. In addition, with the rising awareness of health and wellness, consumers are increasingly seeking healthier and natural options, driving the demand for organic and clean label ketchup products. Moreover, the increasing disposable income and changing dietary preferences in emerging economies are also contributing to the growth of the Tomato Ketchup Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.