Pasta - South America

  • South America
  • Revenue in the Pasta market amounts to €5.70bn in 2024. The market is expected to grow annually by 6.83% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€25,960m in 2024).
  • In relation to total population figures, per person revenues of €13.80 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 4.35bn kg by 2029. The Pasta market is expected to show a volume growth of 6.0% in 2025.
  • The average volume per person in the Pasta market is expected to amount to 9.0kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

 
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Analyst Opinion

The Pasta Market in South America is experiencing slow growth due to various factors such as low consumer awareness, lack of technological advancements, and limited distribution channels. Despite these challenges, the market is expected to grow steadily in the coming years due to increasing health consciousness and the convenience of online shopping.

Customer preferences:
The Pasta Market of the Bread & Cereal Products Market within The Food market in South America is witnessing a growing demand for gluten-free and organic options. This trend is driven by the increasing awareness and preference for healthier food choices among consumers. Additionally, there is a growing demand for innovative and convenient pasta meals, such as ready-to-eat and microwavable options, reflecting the busy lifestyles of modern consumers. This has also led to a rise in online and mobile ordering of pasta dishes, as consumers seek convenience and time-saving solutions for their meals.

Trends in the market:
In South America, the Pasta market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for healthier pasta options made from alternative ingredients such as chickpeas, lentils, and quinoa. This trend is driven by the increasing health consciousness among consumers and the growing popularity of plant-based diets. Additionally, there is a shift towards convenience and ready-to-eat pasta products, such as pre-cooked and freeze-dried options, to cater to busy lifestyles. These trends are expected to continue in the coming years, presenting opportunities for industry stakeholders to tap into the growing demand for healthier and convenient pasta options in South America.

Local special circumstances:
In South America, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse culinary culture. For example, in Argentina, pasta is a staple food and is often homemade, leading to a strong demand for high-quality pasta products. In Colombia, the market is driven by the popularity of traditional dishes like bandeja paisa, which often includes pasta as a key ingredient. Additionally, regulatory policies promoting food safety and labeling standards also play a significant role in shaping the Pasta Market in South America.

Underlying macroeconomic factors:
The Pasta Market of the Bread & Cereal Products Market within The Food market is significantly impacted by macroeconomic factors such as consumer purchasing power, trade policies, and global food prices. Countries with stable economic conditions and favorable trade policies are likely to experience higher demand for pasta products, as consumers have more disposable income and can afford to purchase imported ingredients. Additionally, fluctuations in global food prices can impact the cost of raw materials and thus affect the final price of pasta products, making it important for market players to closely monitor and adjust their pricing strategies accordingly. Furthermore, government fiscal policies, such as subsidies and taxes, can also impact the production and distribution of pasta, and ultimately influence market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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