Meat - South America

  • South America
  • Revenue in the Meat market amounts to €84.55bn in 2024. The market is expected to grow annually by 6.60% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€253bn in 2024).
  • In relation to total population figures, per person revenues of €204.70 are generated in 2024.
  • In the Meat market, volume is expected to amount to 19.90bn kg by 2029. The Meat market is expected to show a volume growth of 3.1% in 2025.
  • The average volume per person in the Meat market is expected to amount to 41.9kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in South America is experiencing minimal growth, influenced by factors such as the increasing demand for fresh and processed meat, the rise in health consciousness among consumers, and the availability of meat substitutes. Despite the slow growth rate, the convenience of online services and the region's strong food market are expected to drive further expansion in the near future.

Customer preferences:
As health and wellness concerns continue to be top priorities for consumers, there has been a growing trend towards plant-based and sustainable meat alternatives in South America. This is driven by a combination of factors, including ethical considerations, environmental concerns, and health benefits. Additionally, there is a rising demand for premium quality meat products, as consumers become more conscious of the source and production methods of their food. As a result, there has been a notable shift towards sustainably and ethically sourced meat, as well as a rise in demand for organic and grass-fed options. This trend is expected to continue as consumers become more health-conscious and environmentally aware.

Trends in the market:
In South America, the Meat Market within The Food market is experiencing a rising demand for organic and grass-fed meat products. This trend is driven by consumer awareness of the health and environmental benefits of sustainable, ethically-raised meat. As the trend continues to gain momentum, industry stakeholders are investing in more sustainable and ethical practices to meet consumer demand. This has led to a shift towards more transparent and traceable supply chains, as well as increased investments in technology for better monitoring and tracking of animal welfare. Additionally, there is a growing interest in plant-based meat alternatives, as consumers become more conscious of their meat consumption. This trend has the potential to disrupt the traditional meat market and create new opportunities for market players to innovate and diversify their product offerings. As such, industry stakeholders must stay updated on these trends and adapt their strategies to stay competitive in the evolving Meat Market within The Food market in South America.

Local special circumstances:
In South America, the Meat Market is heavily influenced by cultural traditions and preferences. For example, in Argentina, where beef is a staple food, the market is dominated by local ranchers and butchers. In Brazil, on the other hand, the market is more diverse with a growing demand for poultry and pork due to cultural and religious influences. Additionally, regulatory factors play a significant role in the Meat Market, with strict import and export regulations in countries like Chile and Colombia. These unique factors contribute to the dynamics of the Meat Market in South America, making it distinct from other markets in The Food market industry.

Underlying macroeconomic factors:
The Meat Market within The Food market market in South America is also impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with stable economies and supportive fiscal policies are likely to experience higher demand for meat products, while those with economic challenges may see a decline in consumption. Additionally, the growing population and increasing disposable income in developing countries are driving the demand for meat, while concerns over environmental sustainability and animal welfare may impact market growth in the long term.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
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  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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