Market Insights Digital eServices Online Gambling

Online Sports Betting - Denmark

Denmark

Revenue in the Online Sports Betting market is projected to reach €329.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.55%, resulting in a projected market volume of €409.40m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 0.6m users by 2028.
User penetration will be 8.1% in 2024 and is expected to hit 9.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.69k.
In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Sports Betting market in Denmark has been experiencing significant growth in recent years.

Customer preferences: Danish customers have shown a strong preference for online sports betting, with a growing number of people choosing to place their bets online rather than in physical betting shops. This shift in customer behavior can be attributed to several factors. Firstly, the convenience of online betting allows customers to place bets from the comfort of their own homes or on the go using mobile devices. Secondly, the wide range of sports and betting options available online provides customers with a greater choice and flexibility compared to traditional betting shops. Finally, the emergence of online betting platforms that offer competitive odds and attractive promotions has also contributed to the growing popularity of online sports betting in Denmark.

Trends in the market: One of the key trends in the Danish online sports betting market is the increasing use of mobile devices for betting. With the widespread adoption of smartphones and tablets, more and more customers are opting to place their bets using mobile apps or mobile-optimized websites. This trend is driven by the convenience and accessibility of mobile betting, allowing customers to bet anytime and anywhere. Another trend in the market is the growing popularity of in-play betting, where customers can place bets on live sporting events as they unfold. This real-time betting experience adds excitement and engagement for customers, and online betting platforms are increasingly offering a wide range of in-play betting options to cater to this demand.

Local special circumstances: Denmark has a well-regulated online gambling market, with the Danish Gambling Authority (Spillemyndigheden) overseeing the licensing and regulation of online betting operators. This regulatory framework ensures that customers are protected and that operators adhere to strict standards of fairness and responsible gambling. The Danish government has also implemented measures to combat problem gambling, such as mandatory player registration and limits on betting amounts. These measures have helped to create a safe and transparent online betting environment in Denmark, which has further contributed to the growth of the market.

Underlying macroeconomic factors: The growth of the online sports betting market in Denmark can be attributed to several macroeconomic factors. Firstly, the overall growth of the Danish economy has increased disposable income levels, allowing more people to participate in online betting activities. Additionally, the increasing penetration of internet and mobile technologies has made online betting more accessible to a larger portion of the population. Furthermore, the popularity of sports in Denmark, particularly football, has also driven the demand for online sports betting. The combination of these factors has created a favorable environment for the growth of the online sports betting market in Denmark.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.