Market Insights Digital eServices Online Education

Online University Education - Denmark

Denmark

Revenue in the Online University Education market is projected to reach €10.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.56%, resulting in a projected market volume of €14.84m by 2028.
In the Online University Education market, the number of users is expected to amount to 108.1k users by 2028.
User penetration will be 1.3% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €132.80.
In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in Denmark is experiencing significant growth and development.

Customer preferences: Customer preferences are shifting towards online education due to its convenience and flexibility. Online university education allows students to study at their own pace and from the comfort of their own homes. This is particularly appealing to working professionals and individuals with busy schedules who are looking to further their education. Additionally, online education provides access to a wider range of courses and programs, allowing students to choose from a variety of subjects and specializations.

Trends in the market: One of the key trends in the Online University Education market in Denmark is the increasing number of partnerships between traditional universities and online education platforms. This collaboration allows universities to expand their reach and offer online versions of their courses and programs. It also provides online education platforms with access to the expertise and resources of established universities. This trend is driven by the desire to meet the growing demand for online education and to provide students with high-quality online learning experiences. Another trend in the market is the integration of technology in online education. This includes the use of interactive learning platforms, virtual classrooms, and multimedia resources. These technological advancements enhance the learning experience and make online education more engaging and interactive. They also enable students to collaborate with their peers and interact with instructors in real-time, creating a sense of community and connection in the online learning environment.

Local special circumstances: Denmark has a strong education system and a high level of digital literacy, making it well-suited for the growth of online university education. The country has a high internet penetration rate and a culture that embraces technology and innovation. Additionally, Denmark has a strong focus on lifelong learning and continuous education, with many individuals seeking to enhance their skills and knowledge throughout their careers. This creates a favorable environment for the development of the Online University Education market in Denmark.

Underlying macroeconomic factors: The growth of the Online University Education market in Denmark is also influenced by macroeconomic factors such as the increasing demand for skilled professionals in the job market. As industries evolve and new technologies emerge, there is a growing need for individuals with specialized knowledge and skills. Online university education provides a flexible and accessible way for individuals to acquire these skills and enhance their employability. Additionally, the COVID-19 pandemic has accelerated the adoption of online education globally, including in Denmark. The need for social distancing and remote learning has further highlighted the benefits of online education and contributed to its growth in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.