Market Insights Digital eServices Event Tickets

Music Events - Denmark

Denmark

Revenue in the Music Events market is projected to reach €300.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.55%, resulting in a projected market volume of €319.50m by 2028.
In the Music Events market, the number of users is expected to amount to 1.5m users by 2028.
User penetration will be 25.8% in 2024 and is expected to hit 25.6% by 2028.
The average revenue per user (ARPU) is expected to amount to €198.00.
In global comparison, most revenue will be generated in the United States (€15,750.00m in 2024).
With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

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Analyst Opinion

The Music Events market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences and a favorable local environment for music events. Customer preferences in Denmark have shifted towards experiences and live entertainment, with music events becoming increasingly popular among the population. This can be attributed to the desire for unique and memorable experiences, as well as the growing importance of social media and the desire to share experiences with others. Music events provide an opportunity for people to come together, enjoy live performances, and create lasting memories. In addition to changing customer preferences, there are several trends in the market that are contributing to its growth. One trend is the increasing number of international artists and bands including Denmark in their tour schedules. This is due to the country's reputation for being a vibrant and music-loving nation, as well as its well-developed infrastructure for hosting events. The presence of international artists attracts both local and international audiences, further boosting the demand for music events in Denmark. Another trend in the market is the diversification of music events. While traditional concerts and music festivals remain popular, there has been a rise in niche events catering to specific genres or subcultures. This allows organizers to target specific audiences and create tailored experiences that resonate with their interests. These niche events not only attract dedicated fans but also serve as a platform for emerging artists to showcase their talent and gain exposure. The local special circumstances in Denmark also contribute to the growth of the music events market. Denmark is known for its strong support for the arts and culture, with government initiatives and funding available to promote and support music events. This creates a favorable environment for organizers and artists, as they have access to resources and support to plan and execute successful events. Additionally, Denmark's well-developed infrastructure, including modern venues and transportation networks, makes it an attractive destination for music events. Underlying macroeconomic factors also play a role in the development of the music events market in Denmark. The country has a stable economy and a high standard of living, which allows people to allocate disposable income towards leisure activities such as music events. Furthermore, Denmark has a strong tourism industry, with a steady influx of international visitors who contribute to the demand for music events. In conclusion, the Music Events market in Denmark is experiencing growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The desire for unique experiences, the presence of international artists, the diversification of music events, government support, and a stable economy all contribute to the development of the market. As the demand for music events continues to rise, the market is expected to further expand and evolve in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.