Market Insights Digital eServices Online Gambling

Online Casinos - Denmark

Denmark

Revenue in the Online Casinos market is projected to reach €0.53bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.93%, resulting in a projected market volume of €0.55bn by 2028.
In the Online Casinos market, the number of users is expected to amount to 0.6m users by 2028.
User penetration will be 9.1% in 2024 and is expected to hit 10.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.98k.
In global comparison, most revenue will be generated in the United States (€7,016.00m in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

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Analyst Opinion

The Online Casinos market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local special circumstances.

Customer preferences: Danish customers have shown a growing interest in online casinos due to several factors. Firstly, the convenience of being able to play from the comfort of their own homes has attracted many players. Additionally, the wide variety of games available online, including popular slot machines and table games, has appealed to a diverse range of customers. Moreover, the availability of mobile gaming platforms has made online casinos even more accessible, allowing players to enjoy their favorite games on the go.

Trends in the market: One of the key trends in the Danish online casino market is the increasing popularity of live dealer games. These games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. The rise of live dealer games can be attributed to advancements in technology, such as faster internet speeds and improved streaming capabilities. Another trend in the market is the growing demand for responsible gambling features. Danish players are becoming more conscious of the potential risks associated with online gambling and are seeking platforms that offer tools to help them control their gambling habits. Online casinos in Denmark are responding to this demand by implementing features such as deposit limits, self-exclusion options, and reality checks to promote responsible gambling practices.

Local special circumstances: Denmark has a well-regulated online gambling market, which has contributed to the growth of online casinos in the country. The Danish government introduced a licensing system in 2012, which allows online casinos to operate legally in the country. This has created a safe and secure environment for players, as licensed operators are required to adhere to strict regulations regarding player protection and fair gaming.

Underlying macroeconomic factors: The Danish economy has been performing well in recent years, with steady GDP growth and low unemployment rates. This has contributed to an increase in disposable income, allowing more people to participate in online gambling activities. Additionally, the high level of internet penetration in Denmark has made it easier for people to access online casinos and engage in online gaming. In conclusion, the Online Casinos market in Denmark is experiencing growth due to changing customer preferences, such as the convenience of online gaming and the popularity of live dealer games. Local special circumstances, including a well-regulated market, have also contributed to the development of the market. The underlying macroeconomic factors, such as a strong economy and high internet penetration, have further supported the growth of the online casino industry in Denmark.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.