Digital Health - Denmark

Denmark

Denmark is projected to experience significant growth in the Digital Health market.
By 2024, the revenue in this market is expected to reach €319.50m Danish kroner.
With an annual growth rate of 6.51% (CAGR 2024-2029), the market volume is projected to reach €438.00m Danish kroner by 2029.
The average revenue per user (ARPU) is estimated to be €66.88 Danish kroner.
In comparison to other countries, United States is expected to generate the highest revenue in the Digital Health market, reaching €43,690.00m Danish kroner in 2024.
However, Denmark's market performance is noteworthy, especially in the Digital Fitness & Well-Being market, which is projected to have a total revenue value of €196.40m Danish kroner in 2024.
Denmark's digital health market is thriving with innovative solutions that prioritize patient-centric care and seamless integration of electronic health records.

Key regions: United States, China, Japan, Asia, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Denmark is experiencing a significant growth in the Digital Health market, encompassing digital fitness and well-being, online doctor consultation, and digital treatment and care services.

Customer preferences: Danish consumers are increasingly seeking convenient and accessible healthcare solutions, driving the demand for digital health services. With busy lifestyles and a strong tech-savvy population, there is a growing preference for online platforms that offer remote consultations, personalized fitness programs, and virtual treatment options.

Trends in the market: One prominent trend in the Danish Digital Health market is the rise of digital fitness and well-being platforms. These services provide personalized workout routines, nutrition plans, and mental health support, catering to the growing interest in holistic health management. Additionally, online doctor consultation services are gaining popularity as they offer quick access to healthcare professionals without the need for physical appointments. Moreover, digital treatment and care solutions such as telemedicine and remote monitoring are being adopted to enhance patient outcomes and reduce healthcare costs.

Local special circumstances: Denmark's strong focus on healthcare innovation and technology, coupled with a well-established digital infrastructure, creates a conducive environment for the growth of the Digital Health market. The country's universal healthcare system also encourages the adoption of digital health solutions to improve efficiency and patient care. Furthermore, the high level of digital literacy among the Danish population contributes to the widespread acceptance of online healthcare services.

Underlying macroeconomic factors: The increasing healthcare expenditure in Denmark, driven by an aging population and rising chronic disease burden, is propelling the demand for cost-effective and scalable healthcare solutions. Digital health technologies offer a way to address these challenges by providing remote monitoring, preventive care, and efficient resource allocation. Moreover, government support and regulatory frameworks promoting the use of digital health tools further stimulate market growth and innovation in the sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.